Marketing Manager - Brand, Digital Marketing & Business Growth

Reporting to: CEO / Managing Director

Department: Marketing & Business Development

Job Profile

We are looking for a dynamic, creative and result-oriented Marketing Manager to lead and execute the company's marketing strategies, strengthen brand positioning, drive digital presence and generate business opportunities.

The candidate will be responsible for planning and implementing marketing initiatives, managing digital marketing activities, developing promotional campaigns, coordinating with internal teams and external agencies, and ensuring measurable marketing performance.

The ideal candidate should have a strong understanding of B2B marketing, brand management, digital marketing, lead generation and marketing analytics.

1. Key Responsibilities

A. Marketing Strategy & Planning

• Develop and implement annual and quarterly marketing plans.
• Establish marketing objectives aligned with business goals.
• Develop brand positioning and communication strategies.
• Identify new marketing opportunities and target segments.
• Plan campaigns to improve brand visibility and business enquiries.
• Monitor competitor activities and market trends.

B. Brand Management

• Build and strengthen the company's corporate brand identity.
• Maintain consistency in brand communication across platforms.
• Develop company profiles, presentations, brochures and marketing materials.
• Manage website content and corporate communication.
• Coordinate brand campaigns, promotional activities and events.

C. Digital Marketing

• Manage the company's website and digital presence.
• Plan and execute SEO strategies.
• Manage Google Ads, LinkedIn campaigns and social media marketing.
• Develop content marketing strategies.
• Manage email marketing and WhatsApp marketing campaigns.
• Monitor website traffic, engagement and conversion rates.
• Improve online visibility and search engine rankings.

D. Lead Generation & Business Growth

• Develop B2B lead-generation strategies.
• Generate qualified business enquiries through digital and offline channels.
• Plan campaigns targeting corporate customers, SMEs and enterprise accounts.
• Work closely with Sales teams to convert marketing leads into business opportunities.
• Monitor lead quality, lead conversion and customer acquisition costs.
• Develop marketing initiatives to support new products and services.

E. Marketing Campaigns & Execution

• Plan and execute promotional campaigns.
• Coordinate creative development, advertisements and videos.
• Manage external marketing agencies, designers and digital marketing partners.
• Ensure timely execution of campaigns.
• Monitor campaign budgets and return on marketing investment.

F. Marketing Analytics & Reporting

• Prepare monthly marketing performance reports.
• Track leads generated and qualified enquiries.
• Monitor website traffic and digital engagement.
• Analyse campaign performance and conversion rates.
• Track marketing expenditure and campaign ROI.
• Recommend improvements based on marketing data.

2. Required Skills

• Strong understanding of B2B marketing and brand management.
• Expertise in digital marketing and lead generation.
• Knowledge of SEO, Google Ads and social media advertising.
• Content development and marketing communication skills.
• Experience in managing websites and digital campaigns.
• Strong analytical and reporting capabilities.
• Creative thinking and campaign execution.
• Excellent communication and coordination skills.
• Experience managing external agencies and marketing budgets.
• Ability to work with sales teams and achieve business targets.

3. Educational Qualifications

• Bachelor's degree in Marketing, Business Administration or Mass Communication.
• MBA in Marketing will be an added advantage.
• Certifications in Digital Marketing, Google Ads or SEO will be preferred.

4. Experience Required

• 7–12 years of experience in marketing, brand management or digital marketing.
• Experience in B2B marketing and corporate customer acquisition will be preferred.
• Experience managing marketing teams, agencies and digital campaigns.
• Demonstrated track record of generating qualified business leads.