Marketing Manager

Key Roles and Responsibilities:

1. Strategic and Marketing Planning

- Develop and implement comprehensive marketing strategies aligned with business objectives.

- Identify market opportunities for engineering products/services through analysis and trend monitoring.

- Collaborate with leadership to define positioning, pricing, and go-to-market strategies.

2. Market Research & Competitive Analysis

- Conduct market studies to understand industry needs, customer pain points, and technology trends.

- Analyze competitors offerings, marketing tactics, and performance to differentiate the company effectively.

- Track government regulations, standards, and innovations impacting the engineering sector.

3. Product/Service Marketing

- Develop messaging and value propositions for engineering solutions.

- Translate complex technical information into clear, compelling marketing content.

- Work closely with engineering and product teams to support new product development and launch.

4. Quality Control

- Ensure product design and production meet quality standards and customer expectations.

- Implement quality control measures and drive improvements in the production process.

- Review testing results and ensure compliance with quality requirements.

5. Sales & Business Development Support

- Develop tools and collateral to support the sales team.

- Align marketing efforts with sales cycles, procurement processes, and technical evaluation steps.

- Conduct joint visits or presentations to customers with business development teams when needed.

6. Brand Management & Positioning

- Build and maintain a strong brand presence in targeted engineering fields.

- Ensure consistency in visual identity and messaging across platforms.

- Promote corporate values such as innovation, sustainability, or precision engineering.

7. Digital Marketing & Analytics

- Manage the company's digital presence: website, social media, online directories.

- Use analytics tools to track engagement, leads, and conversion metrics.

- Regularly report on marketing KPIs and ROI to senior management.

8. Customer & Stakeholder Engagement

- Collaborate with existing clients to create success stories and testimonials.

- Manage feedback loops to inform engineering teams about market needs or dissatisfaction.

- Organize customer appreciation and educational events.

9. Event Management & Industry Presence

- Represent the company at trade shows, conferences, and networking events.

- Plan and manage participation in industry forums and technical expos.

- Leverage speaking engagements or panel discussions to build credibility.

Skills / Experience Requirement:

1. Educational Background

- Bachelor's or Master's degree in Marketing & Engineering (Mechanical, Electrical, or related field).

- Advanced certifications in project management or engineering leadership are a plus.

2. Experience

- Minimum 10 years of experience in engineering roles, with at least 5 years in a leadership or management position.

- Proven experience in leading engineering teams and managing complex projects from concept to production.

- Strong understanding of technical products, engineering workflows, or industrial services.

- Experience with quality control, supply chain management, and process improvement (e.g., Lean, Six Sigma).

- Proficiency in digital marketing tools and platforms.

3. Technical Skills

- Strong analytical skills with experience in data-driven decision-making.Strong understanding of technical products, engineering workflows, or industrial services.

- Proficiency in CAD software and other engineering tools.

- Familiarity with industry standards and regulatory requirements relevant to the company's products and markets.

4. Leadership, Communication, and Problem-Solving

- Strong leadership and project management skills, capable of efficiently leading teams, managing cross-functional collaboration, and ensuring on-time project delivery.

- Excellent communication and interpersonal skills, with the ability to interact effectively with internal teams and external partners, influencing decision-making.

- Strong problem-solving and innovation skills, able to analyze complex issues and continuously drive product and process improvements.

5. Adaptability and Flexibility

- Ability to adapt to changing priorities, market demands, and technological trends.

- Strong organizational skills with the ability to manage multiple projects simultaneously.