Marketing Leader, Singapore & Malaysia

Job Brief

We are looking for a highly skilled and versatile Marketing Leader to drive the development and execution of comprehensive marketing strategies to deliver business results. This person should possess a well-rounded background in brand management, marketing communications (marcoms), product category management, and P&L oversight. Additionally, expertise in digitalization and understanding the consumer journey across various channels including managing Direct-to-Consumer (D2C) via showroom channels and Business-to-Business (B2B) models will be essential. Candidates with regional experience will have an added advantage, contributing to both strategic and tactical market efforts.

Job Responsibilities

Brand Building and Management

• Lead the execution, and optimization of brand building initiatives - leveraging experience in managing premium luxury brands - to strengthen brand equity and market positioning across D2C and B2B channels, in alignment with APAC's key strategic growth pillars.
• Maintain brand consistency across all touchpoints, ensuring alignment with business goals and consumer expectations
• Analyze competitive landscape, industry trends, and consumer insights to continuously refine brand positioning

Marketing Communications (Marcoms)

• Develop integrated marcom strategies to build brand awareness, loyalty, and customer engagement through both digital and traditional channels, aligning with APAC communication strategies
• Collaborate with cross-functional teams and external partners to deliver on high-impact, multi-channel marketing campaigns

Product Category & Portfolio Management

• Oversee the lifecycle of product categories, from portfolio management to go-to-market strategy and positioning
• Work closely with APAC category team and local sales teams to align on portfolio management , campaigns & promotions, pricing and high impact and creative market launches
• Evaluate market trends and customer needs to develop product strategies that are relevant to drive growth and profitability

P&L & Budget Management:

• Own and manage the marketing budget, ensuring efficient allocation of resources to achieve revenue and growth targets (efficient distribution of A&P to enhance brand image strategically)
• Monitor and report on marketing budget performance, providing insights and recommendations to optimize spend and ROI
• Ensure financial goals are met while balancing short-term tactical initiatives and long-term brand investments
• Be part of our transformation team, where this position will be equally accountable for the financial performances of local markets, extending beyond your respective functions

Digital Transformation & Consumer Journey:

• Leverage data and digital tools to understand and map the consumer journey across multiple touchpoints, both online and offline
• Drive the implementation of digital marketing strategies to engage customers through content, email, social media, SEO, SEM, and other digital channels
• Use consumer data and insights to optimize customer experiences, personalization, and conversion rates across digital platforms especially with our DTC model in our showroom business.

Performance Measurement & Analytics:

• Establish KPIs and track the effectiveness of marketing campaigns across both digital and traditional channels
• Use analytics to provide regular reporting on campaign performance, ROI, and customer engagement
• Continuously optimize marketing strategies based on data-driven insights

Cross-functional Collaboration:

• Collaborate with sales, product, and customer support teams to align marketing initiatives with overall business objectives
• Manage relationships with agencies, vendors, and other third-party partners to deliver high-quality marketing programs
• Work with senior leadership to ensure marketing strategies are aligned with the company's growth objectives

Requirements

Experience:

Minimum 10 years in a marketing role with at least 5 years of experience managing a small team.

Education:

Bachelor's degree in Business, Marketing, Communications, or equivalent.

Skills:

• Prior local and regional experience, with a keen understanding of consumer behavior in different markets.
• Able to develop marketing strategies to align with business goals and objectives
• Experience in managing premium, luxury brands especially with DTC business models
• Keen business acumen and have a good understanding of P&L
• Excellent communication and interpersonal skills, capable of leading cross-functional teams and interacting with senior management.
• Proficiency in marketing software tools and platforms (e.g., Google Analytics, CRM systems, Adobe Creative Suite, email marketing platforms)
• Strong project management skills, with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
• Ability to think strategically while also executing on the ground-level tactics