Marketing Lead (Remote)

Key Responsibilities

• Define and evolve a comprehensive marketing strategy aligned with the brand's positioning, objectives, and communication rhythm.

• Execute and continuously optimize multi-channel marketing efforts, owning performance across priority channels.

• Conceptualize and launch campaigns that accelerate brand awareness and growth, managing multiple brands and initiatives in parallel.

• Ensure consistently high standards of execution across all marketing activities and launches.

• Build, mentor, and lead a high-performing team of marketing specialists.

• Partner closely with internal stakeholders across design, partnerships, speakers, community, and operations to deliver cohesive, integrated campaigns.

• Introduce new tools, methodologies, and technologies to improve marketing effectiveness, innovation, and operational rigor.

• Monitor industry developments, competitive landscape, and emerging trends across web3, AI, fintech, and adjacent digital ecosystems.

Requirements

• 5-10+ years of experience in growth marketing, performance marketing, or broader marketing leadership roles.

• Proven experience operating in startup or scale-up environments, bringing structure to fast-moving and ambiguous settings.

• Strong growth mindset with a passion for building teams and developing talent.

• Excellent analytical, critical-thinking, and problem-solving skills, with a proactive and creative approach to challenges.

• Ability to thrive under pressure while managing multiple priorities and tight timelines.

• Exceptional written communication and editing skills, with a keen eye for detail.

• Demonstrated success collaborating with cross-functional teams.

• High level of ownership, accountability, and self-direction.

• Familiarity with cryptocurrency, web3, AI, or emerging technology sectors is a strong advantage.