About the Role
Kopifellas started in 2017 with a vision to preserve and promote Singapore's food heritage through our innovative concepts. We're inviting a passionate Marketing Lead to join our growing team. If you love staying on top of current trends and are excited to create memorable experiences and delicious food for our community, we want to hear from you. In this role, you'll need a high level of creativity, strong time management skills, and a growth-oriented mindset. Come be a key part of our exciting journey!
You will drive
- Marketing Strategy & Leadership: Develop and execute comprehensive marketing strategies to achieve business goals and support local & international expansion.
- Campaign and Brand Management: Lead the planning, execution, and monitoring of all marketing campaigns, including in-store promotions, digital ads, and PR initiatives. Oversee the development of marketing collateral, ensuring strong brand consistency.
- Partnership and Public Relations: Liaise and manage collaborative relationships with external partners, vendors, and media to ensure seamless execution of joint marketing efforts and enhance brand positioning.
- Market Analysis: Conduct in-depth market research and surveys to analyze consumer trends & competitor activities, and identify new opportunities in prospective regions
- Business & Franchisee Support: Lead local franchising sales, catering, and event sales efforts. Provide and share operational advice with franchisees during their openings and as needed.
- Performance Analysis: Track and analyze marketing performance of all marketing and PR initiatives, providing regular reports and actionable insights to leadership and optimizing for a higher ROI
- Budget Management: Assist in managing marketing budgets, ensuring efficient allocation of resources
- Community Engagement: Work on community engagement initiatives such as CSR projects and sponsorships.
- Cross-functional Collaboration: Interact with consultants, professionals, and contractors for prospective markets. Assist and support company social media direction and strategies.
You will be perfect for this role if you have:
- Relevant background in business/marketing studies
- Proven experience in marketing management including franchise markets (preferably in the F&B industry)
- Proficiency with CRM systems (e.g., Sales Hub) and various social media analytics tools
- Excellent communication & presentation skills
- The ability to clearly articulate a creative vision and provide constructive feedback
- Ability to clearly articulate creative vision and provide constructive feedback
- Strong attention to detail and accuracy
- A highly motivated, proactive, and committed attitude
- The ability to work independently and as part of a team in a fast-paced environment
- Long-term commitment
- A strong desire for international exposure and an energetic spirit
- Available to start immediately or short notice period
Work Details:
- Mon-Fri, 9am to 6pm (SGT)
- Weekends required when having events and openings
About Us
Kopifellas provides quality-made traditional Nanyang coffee and local dishes with a modern approach. Under its wing, its brand portfolio includes Kopifellas, Noodlefellas, and Fellascube, all sharing the same passion for preserving and promoting Singapore's food heritage and offering it to the world. Its modern coffee shop concept has been well-received and the company has since expanded with several stores islandwide, including an overseas outlet in New York City.
