Marketing & Lead Generation

Industry: Ready-Mixed Concrete / Construction
Work Arrangement: Flexible / Work From Anywhere
Salary: Will be based on the KPI measurement

We are looking for a proactive and resourceful Marketing & Lead Generation to support our ready-mixed concrete business.

This is a flexible work-from-anywhere position. However, the candidate will be required to attend the office as and when needed for meetings, reporting, discussions and other work requirements.

Key Responsibilities

• Research and identify new and upcoming construction projects in Singapore.
• Search BCA and other relevant construction/project sources for potential business leads.
• Identify and collect useful project information, such as: Project name and location Main contractor / subcontractor, Developer Project status, Contact person, Contact number and email address
• Identify contractors and companies that may require ready-mixed concrete.
• Build and regularly update a database of projects, contractors and potential customers.
• Conduct cold calls to introduce our company, products and services.
• Follow up with existing or inactive customers who have stopped ordering and identify any new or upcoming requirements.
• Carry out marketing and lead generation through phone calls, email and WhatsApp.
• Send company introductions and marketing information to relevant contractors and project contacts.
• Follow up with potential customers to identify opportunities for quotations or further sales discussions.
• Pass qualified leads and potential business opportunities to the Sales team for follow-up.
• Maintain proper records of all leads, contacts and follow-up status.
• Submit regular lead generation and marketing activity reports to management.

KPI / Performance Measurement

Performance will mainly be measured based on:

• Number of qualified leads generated
• Number of new construction projects identified
• Number of new contractors / potential customers identified
• Number of relevant decision-maker/contact details obtained
• Cold calls, emails and WhatsApp marketing activities completed
• Number of inactive/existing customers successfully re-engaged
• Number of qualified opportunities passed to Sales
• Quality and accuracy of lead information
• Follow-up progress and reporting

Requirements

• Experience in lead generation, marketing, telesales, business development or sales support is preferred.
• Construction, ready-mixed concrete or building materials industry experience will be an advantage.
• Good at online research and finding potential business opportunities.
• Comfortable making cold calls and contacting new customers.
• Able to communicate professionally through phone, email and WhatsApp.
• Self-disciplined and able to work independently with minimal supervision.
• Must be responsive and provide regular progress updates.
• Able to attend the office as and when required for meetings, reporting or work discussions.
• Basic Microsoft Excel skills for maintaining project and lead databases.