Job Description
The Marketing Lead will be responsible for building and executing the firm's marketing and brand strategy to strengthen market presence, support business development, and position the firm as a trusted thought leader. This role blends strategic marketing, content leadership, and close collaboration with consultants and partners.
Job Responsibilities
Marketing Strategy & Brand Positioning
- Develop and execute a firm-wide marketing strategy aligned with business and growth objectives
- Strengthen the firm's brand positioning, value proposition, and market differentiation
- Ensure consistent brand messaging across all client-facing materials and channels
Thought Leadership & Content Marketing
- Lead the development of thought leadership content (e.g. insights, whitepapers, case studies, articles)
- Collaborate with consultants and partners to translate expertise into compelling marketing content
- Oversee editorial calendars and ensure content quality, relevance, and consistency
Business Development & Proposal Support
- Partner closely with consulting and sales teams to support lead generation and client acquisition
- Lead or support the creation of proposals, pitch decks, credentials, and RFP responses
- Develop marketing materials that clearly articulate service offerings and client impact
Digital & Channel Marketing
- Manage the firm's digital presence, including website, social media, and email communications
- Drive targeted campaigns to reach key decision-makers and priority industries
- Optimize digital performance using analytics and data-driven insights
Events, Partnerships & PR
- Plan and execute events, webinars, and industry engagements to enhance visibility.
- Manage PR efforts, media relationships, and strategic partnerships.
- Represent the firm's brand across external platforms and initiatives.
- Define marketing KPIs related to brand awareness, lead generation, and pipeline support.
- Track campaign effectiveness and marketing ROI.
- Provide regular reporting and insights to senior leadership.
Team & Vendor Management
- Lead and develop the marketing team (where applicable).
- Manage external agencies, designers, writers, and vendors.
- Ensure projects are delivered on time, on brand, and within budget.
Job Requirements
- 6-10 years of marketing experience, preferably within consulting, professional services, or B2B environments
- Proven experience in building brand credibility and thought leadership
- Strong exposure to business development support and proposal marketing
Employment Type: Full-time
To be considered for the role, please click the link below and fill in our job application form.
Due to the high volume of applications we receive, only shortlisted candidates will be contacted.
