Marketing Lead

About the job

Eco-Business is looking to for an experienced marketing professional to join Eco-Business. As Marketing Lead, you will own the full marketing function for Eco-Business — driving audience growth, lead generation, brand equity and revenue contribution across our business lines.

• Based in Singapore or Philippines, you will serve as the regional marketing anchor for our expanding Asean and Asia footprint, with close collaboration with the Singapore-based CEO and editorial leadership. This role is ideal for a commercially-minded marketing leader who understands sustainable development and wants their work to have genuine impact. Key Responsibilities:Brand & Audience GrowthDevelop and execute an integrated marketing strategy that grows Eco-Business's audience across web, email, social and events channels 
• Strengthen Eco-Business's brand positioning as Asia Pacific's authoritative sustainable development intelligence platform 
• Drive readership and subscriber growth for the digital media platform through SEO, content distribution and partnership channels 

Commercial & Revenue Marketing

• Lead demand generation for EB Enterprise — the company's B2B annual subscription product for corporate sustainability, finance and communications teams across Asean 
• Design and manage the full B2B marketing funnel: awareness, nurture, conversion and retention, working closely with the sales and editorial teams 
• Support commercial objectives across all EB flagship events through event marketing, delegate acquisition and sponsor visibility campaigns 
• Develop and execute campaigns to grow EB Circle membership and reduce churn 

CRM & Marketing Operations

• Own and optimise the HubSpot CRM — including contact database management, workflow automation, lead scoring, pipeline reporting and integration with sales processes 
• Build and maintain marketing dashboards in HubSpot to track CAC, MQLs, conversion rates and campaign ROI, reporting regularly to the CEO 
• Manage email marketing strategy and execution via HubSpot, including segmentation, A/B testing and lifecycle campaigns 
• Manage and coordinate development and maintenance of EB's digital platforms  

Content & Editorial Collaboration

• Partner with the editorial team to amplify content reach and drive qualified traffic  
• Develop thought leadership assets — white papers, research briefs, webinars — that support both audience development and B2B lead generation 
• Manage Eco-Business's social media presence across LinkedIn, X/Twitter and Instagram with a focus on Asia engagement 

Events Marketing

• Lead marketing for Eco-Business's events portfolio, including delegate communications, sponsorship collateral, digital promotion and on-the-ground brand execution 
• Develop co-marketing frameworks with event partners, sponsors and ecosystem collaborators across the region 

What We're Looking For:

• Essential Experience & Skills 5+ years of B2B marketing experience, with at least 3 years in a senior function
• Demonstrated success in demand generation and pipeline marketing for subscription, SaaS or professional services products
• Proficiency in HubSpot CRM — including automation workflows, deal pipelines, lead scoring, reporting dashboards and email marketing (HubSpot certification required)
• Qualified and experienced in Google Analytics 4 and Google Tag Manager
• Strong digital marketing capabilities: SEO/SEM, paid social, email marketing, content distribution and performance analytics
• Experience marketing to B2B audiences in corporate sustainability, finance or professional services sectors is a strong advantage
• Proven track record of growing online audiences and communities in the media, publishing or events space
• Experience operating in or marketing to Asian markets

Personal Attributes

• Commercial instinct — you connect marketing activity to revenue outcomes and are comfortable owning growth targets 
• Passion for current affairs  — you understand sustainable development trends, Asia sustainable development policy and the audiences that Eco-Business serves 
• Founder mindset — resourceful, hands-on and able to operate with lean resources while thinking strategically 
• Collaborative — you work effectively across editorial, events, advisory and commercial teams in a fast-moving environment 
• Data-driven — you make decisions based on evidence and continuously optimise based on performance metrics 
•  QualificationsBachelor's degree in Marketing, Communications, Business or a related field; advanced degree is an advantage 
• HubSpot Marketing Hub Certification required; additional CRM/marketing automation certifications are a plus 

We welcome applications from candidates across Singapore, Philippines and the wider Asean region. Only shortlisted candidates will be contacted.

To formally apply, please send a cover letter, your latest resume, and available starting date to Jessica Cheam ([Confidential Information]) and Szie Ee Lin ([HIDDEN TEXT]).