Marketing Lead, APAC

About Menlo

Menlo Research is an Applied R&D lab building Asimov, an open-source humanoid robot platform, and the full software stack that powers it. Our mission is to make humanoid labor economically viable, turning software into physical labor at scale. We build across the full stack: hardware architecture, locomotion, autonomy, simulation, and infrastructure. We move fast, ship to real robots, and open-source everything we can. If you want your work to matter beyond a paper or a demo, this is the place.

The Role

This is our first marketing hire and a full-stack marketing role with full strategic ownership of Menlo's presence and pipeline in APAC. You will set the direction and execute it, covering brand, content, demand generation, community, and go-to-market across our product portfolio: Asimov and the Menlo Platform. You will work closely with the founders and senior leadership across Singapore and Ho Chi Minh City, owning Menlo's APAC positioning and go-to-market strategy. This is an individual contributor role today with genuine strategic scope. You will define what marketing at Menlo looks like in Asia, build it from the ground up, and shape the team that grows around it.

What You Will Do

• Set and own Menlo's APAC marketing strategy across brand, content, demand generation, community, and go-to-market

• Define positioning and messaging for Asimov and the Menlo Platform for APAC audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem

• Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and APAC developer communities

• Produce and manage content across formats: written, video, short-form, long-form, technical and non-technical

• Drive demand generation and lead capture for the commercial products, owning the APAC funnel from awareness to conversion

• Build relationships with APAC press, analysts, research labs, enterprise buyers, and developer communities

• Plan and execute presence at APAC industry events: conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space

• Set up marketing automation tooling to make outreach and community management scalable across markets and time zones

• Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the APAC market about, and package it for that audience

What You Will Bring

• 5 or more years in marketing at a B2B SaaS or technical product company in the APAC market, with at least one experience owning the marketing function end-to-end: strategy, execution, and results

• Proven ability to define positioning and messaging for a technical product, not just run campaigns

• Demonstrated track record of growing an audience, community, or pipeline from an early stage in APAC

• Strong writing: you can produce a sharp LinkedIn post, a cold email, a technical explainer, and a brand narrative without needing multiple rounds of edits

• Comfortable with video: you have produced or closely directed video content before, whether short-form social or long-form technical

• Data-driven instincts: you set goals, track them, and change course when something is not working

• A genuine network in the APAC AI, robotics, or deep tech ecosystem: you know who to call

Nice to Have

• Experience marketing developer tools, open-source products, or AI infrastructure

• Background in robotics, deep tech, or hardware-adjacent industries

• Experience building developer relations or DevRel-adjacent programs

• Prior experience working with or for an international company with a distributed team

• Familiarity with community platforms: Discord, Reddit, Discourse, or similar

Why Join Menlo

Menlo is building the robot labor force of tomorrow, at the frontier of embodied AI and humanoid robotics, and we are serious about the APAC market. As our first marketing hire, you will have full strategic ownership of how the Asian AI and robotics ecosystem sees us, from positioning and messaging to developer community to enterprise pipeline. A direct line to the founders, real creative and strategic ownership, and the chance to define the marketing function of one of the most ambitious deep tech labs in the world. The team is lean, the work is consequential, and the timing is right.