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MoNeed

Marketing Lead, Regional Credit

MoNeed
Singapore
8-10 Years
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Job Description

Job Description

  • Lead and mentor regional and local marketing teams across SEA, driving integrated marketing strategy covering campaigns, digital growth, brand, and community in alignment with business targets.
  • Own end-to-end planning and execution of regional marketing campaigns (product launches, seasonal and tactical campaigns), including narrative development, GTM framework, and cross-channel rollout.
  • Develop and optimize integrated media strategies across paid, owned, and earned channels to drive external traffic, user acquisition, engagement, and revenue growth.
  • Collaborate with internal stakeholders in performance marketing initiatives (Meta, Google, TikTok, affiliates, programmatic), ensuring strong budget allocation, CAC efficiency, and ROI optimization.
  • Champion brand positioning and messaging consistency across markets, ensuring cohesive brand expression across digital platforms, retail touchpoints, partnerships, and campaigns.
  • Lead content strategy, community engagement initiatives, and influencer/creator collaborations to strengthen brand presence and audience connection.
  • Monitor campaign and channel performance metrics, establish reporting dashboards, and translate insights into actionable optimizations and growth strategies.
  • Collaborate closely with product, commercial, retail, and country teams to ensure marketing initiatives support overall business objectives and market expansion plans.
  • Manage and evaluate external agencies and partners (creative, media, PR, influencer) to ensure high-quality and timely execution.
  • Drive continuous improvement in marketing processes, team capability, and cross-market alignment to enhance regional efficiency and impact.

Requirements

  • Minimum 8 years of experience in integrated marketing, growth marketing, or campaign leadership roles.
  • Proven experience leading regional campaigns across multiple SEA markets.
  • Strong hands-on understanding of digital performance marketing and media mix optimization.
  • Experience driving external traffic growth and improving marketing ROI.
  • Strong brand-building experience with ability to balance strategic positioning and performance outcomes.
  • Experience managing cross-country teams and external agencies.
  • Data-driven mindset with ability to translate insights into actionable marketing strategies.
  • Excellent stakeholder management and communication skills.

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

MoNeed

Job ID: 145500935

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Last Updated: 02-06-2026 07:05:03 AM
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