Roles & Responsibilities:
We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. Our startup is a prenatal and postpartum centre that seeks to empower quintessential women in their maternal journey. The promotion of services through digital channels is a complex procedure with great potential, which becomes increasingly useful for our company.
The ideal candidate will have a passion for all things relating to marketing and technology. The candidate should be proficient in English and Chinese to manage our company's bilingual website. He/She should be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.
Key Responsibilities:
- Assist in developing and implementing digital marketing strategies to build strong and lasting connections with target audiences
- Manage and monitor the company's presence across social media platforms, including Instagram, Facebook, WeChat, and Weibo
- Execute and optimize online advertising campaigns via Google Ads, Facebook, and other platforms to enhance brand visibility and awareness
- Contribute to SEO initiatives, including keyword research, image optimization, and on-page enhancements
- Create and distribute engaging content such as blogs, promotional emails, and newsletters across various digital channels
- Generate fresh, creative ideas for content marketing and ensure timely updates to the company website
- Collaborate with the team to improve the overall user experience and functionality of the company's website
- Track and analyze digital marketing performance using tools such as Google Analytics and WebTrends, and provide actionable insights
- Stay informed of the latest digital marketing trends and adapt strategies accordingly
- Support the planning and coordination of marketing events and promotional activities
Requirements:
- Proven experience as a Digital Marketing Executive or in a similar role
- Strong understanding of digital marketing strategies, tools, and industry best practices
- Hands-on experience with B2C social media management, Google Ads, email marketing, and SEO/SEM campaigns
- Proficient in using web analytics platforms such as Google Analytics, WebTrends, or similar tools
- Demonstrated skills in creative content development and copywriting
- Strong analytical mindset with critical thinking and problem-solving abilities
- Excellent verbal and written communication skills, with the ability to engage effectively across all levels
- Proficiency in both English and Chinese (spoken and written) to support content and communication needs
- Minimum of a Diploma in Marketing or a related discipline
- Able to commit full-time for a minimum duration of 4 months
Benefits:
- Internship that are more than 3 months old will be entitled to 1 AL from 4th month onward
More information about My Queen:
- Website: https://www.myqueen.asia/
- My Queen was featured on Channel NewsAsia's Money Mind! Check out the video and see how we're making a difference: https://www.youtube.com/watchv=6mKd3pJHbV4
- Channel New Asia - Confinement centres offer more activities to promote wellbeing for new mothers
