Handy for Humans, Perfect for Pets.
HICC Pet is a leading innovator in pet wellness and grooming products, focusing on health Innovations to help pets have cleaner and comfier lives. Based in Bellevue, Washington, with the APAC Brand Experience Center in Singapore, HICC Pet is rapidly growing and expanding its reach globally.
Role Overview
We are seeking a highly organized and passionate individual with excellent communication skills to help drive brand awareness, showroom foot traffic, and sales through influencer marketing.
In this role, you will report directly to the Marketing Manager in executing Key Opinion Leader (KOL) collaborations, as well as supporting showroom tasks.
This role is based in Singapore at the HICC PET Marina One Showroom with working hours from 10:30am to 7:30 pm.
Key Responsibilities
KOL Mapping & Research
- Assist in identifying potential KOLs, micro-influencers, and community leaders in the pet industry.
- Support the creation and maintenance of a comprehensive KOL database, ensuring accuracy and up-to-date information.
- Monitor emerging KOLs, market trends, and competitor activities to discover new collaboration opportunities.
- Outreach & Communication
- Draft and send introductory messages/emails to potential KOLs, presenting brand and partnership opportunities.
- Manage ongoing communications with KOLs and assist in scheduling calls or meetings when needed.
- Support the building of strong, long-term KOL relationships, acting as a point of contact for day-to-day interactions.
Campaign & Event KOL Support
- Assist in executing KOL marketing campaigns:
- Brief KOLs on campaign goals, key messages, and creative guidelines.
- Coordinate content creation timelines and deliverables.
- Ensure timely delivery of agreed KOL posts.
- Review KOL content prior to publishing to ensure brand alignment and compliance with guidelines.
- Handle all administrative tasks related to KOL partnerships, including product seeding.
- Support KOL engagement during brand events, product launches, and post-event follow-ups.
KOL Performance Monitoring & Reporting
- Track and monitor KOL content across platforms to ensure timely posting and alignment with campaign goals.
- Collect and compile campaign performance data, including reach, impressions, engagement (likes, comments, shares, saves), click-through rates, and sentiment analysis.
- Assist in preparing regular KOL campaign performance reports with key insights, results, and areas of improvement.
- Conduct competitor analysis on KOL collaborations and report findings.
Marketing Support
- Support social media management
- Support showroom operations such as call answering, customer communication, grooming service reservation , and cashier duties.
Requirements
- Currently pursuing or holding a degree/diploma in Marketing, Communications, or a related field (at least 1 year of relevant marketing experience preferred pet FMCG industry experience is a plus).
- Strong communication and interpersonal skills.
- Good copywriting and content editing skills.
- Familiarity with social media platforms such as TikTok, Instagram, Facebook, and Xiaohongshu Red note, with an understanding of their content styles and trends.
- A team player who thrives in a fast-paced and dynamic environment.
