Job Description

ROLE OVERVIEW

To support customer acquisition, conversion, and retention through data-driven marketing across paid media, CRM, and performance tracking.

This role focuses on understanding what drives revenue and optimising performance across channels.

KEY OUTCOMES

Clear visibility of marketing performance
Improved efficiency of campaigns (spend vs results)
Increased contribution from CRM and repeat customers
Faster testing and optimisation cycles

CORE RESPONSIBILITIES

1. Performance Marketing Support

Assist in managing paid channels (Meta, TikTok)
Support campaign setup and monitoring
Track performance across funnel (impressions → conversion)

2. CRM & Lifecycle Marketing Support

Support customer segmentation and targeting
Assist with EDM setup and scheduling
Help track performance of CRM campaigns

3. Influencer & Seeding Tracking

Lead coordination of KOL / ambassador campaigns
Track performance of influencer content
Maintain tracking sheets for ROI visibility

4. Performance Tracking & Reporting

Compile data across:
- Ads
- CRM
- Organic channels
Support weekly performance reports
Highlight key trends and anomalies

5. Data Analysis & Insights

Identify:
- What campaigns are working
- Where spend is inefficient
Support optimisation recommendations
Competitor insights

6. Cross-Functional Support

Work with Brand/Creative team to improve performance outcomes
Align messaging with conversion goals

WHO WE'RE LOOKING FOR

Analytical and detail-oriented
Comfortable with numbers and data
Curious about how marketing drives revenue
Basic familiarity with digital marketing tools is a plus
Bonus:
- Able to utilise AI tools to accurately research, analyse, critically vet and ideate with.
- Able to utilise Adobe Creative Suite: Basic Photoshop and Illustrator and or Canva for basic editing

PROGRAMME STRUCTURE

1. Duration

3-6 months preferred

2. Working Style

Data-driven, performance-focused
Exposure to real marketing spend and results
Cross-functional collaboration

3. What You'll Gain

Real experience in performance marketing and analytics
Exposure to paid media, CRM, and growth strategies

HOW TO APPLY

Email your application to [Confidential Information], include position title in the subject line, your CV and any relevant information and the following details: