Marketing Intern

Hello. We're Blood.

Our purpose is to revolutionize periods.

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 7,000 retail stores, making more than 12 million periods better so far.

We've now launched No Days Off, a baby diaper brand backed by the same obsessive focus on our customers needs, product performance and innovation, and we're building a core team to build this brand from the ground up!

Key Responsibilities

1. Category & Competitor Analysis

Kickstart and maintain Blood's monthly competitor intelligence function – tracking how our competitive set is moving across channels and translating that into actionable insight for the team.

• Build and maintain a monthly tracker covering competitor activity across:
• Pricing and promotional mechanics
• Display formats and in-store presence
• E-commerce listings, PDPs, and digital shelf
• Creative messaging, campaign themes, and social content
• Synthesise findings into a short monthly POV (1–2 pages) that surfaces what is changing in the competitive landscape and what it may signal for Blood's positioning, pricing, or comms strategy
• Identify whitespace opportunities and flag any urgent shifts that require a faster response

2. Affiliates Support

Provide practical support to the Ecommerce Manager (who leads the affiliates programme) and the Brand & Content Executive (who handles affiliate outreach) – helping both to run the programme more efficiently.

• Support the Ecommerce Manager with performance data pulls, affiliate tracking, and analysis to help inform decisions on the programme
• Help document what is working across affiliate content – what formats, messages, and partners are driving engagement and conversion – so findings are accessible to both stakeholders
• Maintain a clean, up-to-date view of the current affiliates roster including basic performance data and content categorisation

3. Support for Upcoming NPD Launches

Provide hands-on support to the marketing team in planning and executing go-to-market activities for new product launches.

• Assist in developing TTL (through-the-line) launch materials and timelines
• Track campaign milestones and flag risks to ensure launches stay on schedule
• Support ideation, execution and tracking for initiatives

4. Brand Events & Retailer Activation Planning

Support the planning and execution of brand-led events and retailer activations that bring Blood to life in market

What We're Looking For

• Currently studying or recently graduated in Marketing, Business, Communications, or a related field
• Strong analytical instincts — comfortable building trackers, synthesising data, and forming a clear point of view
• Commercially curious with a genuine interest in brand, retail, and consumer behaviour
• Excellent written communication skills — able to translate complexity into clear, concise outputs
• Highly organised and proactive, with the ability to manage multiple workstreams simultaneously
• Familiarity with social media platforms and digital marketing channels

Learning Objectives

Strategic & Commercial Thinking

• Learn to read a market — understanding what competitor moves signal about broader category shifts, not just reacting to individual tactics
• Understand how channel fit changes depending on a product's audience and need-state

Campaign & Launch Execution

• Gain real exposure to what a TTL launch looks like end-to-end — from brief to in-market
• Understand how marketing, ecommerce, and trade teams need to align for a launch to land well
• Build confidence owning a workstream within a team, including managing timelines and flagging risks

Digital & Performance Literacy

• Develop a working understanding of how affiliate channels function — the relationship between content, trust, and conversion
• Learn to interpret performance data and distil it into a clear so-what for the team

Communication & Stakeholder Skills

• Practice writing concisely for a professional audience with a clear point of view (the monthly POVs are good training ground for this)
• Get comfortable presenting findings to a team, not just completing tasks in the background