Job Description

About Job

We're looking for a resourceful, detail-obsessed intern to join our marketing team in Singapore and help run StashAway's content and web engine across Singapore, Malaysia, the UAE, Hong Kong and Thailand.

This isn't a post on social and do admin internship. You'll work hands-on with AI tools (Claude, custom skills, MCPs) to publish and refresh content at scale, find SEO opportunities, and build real calculators and landing pages that go live on our websites. If you like figuring out how things work, and you'd rather automate a task than do it 50 times by hand, you'll fit right in.

All we ask is a genuine interest in personal finance and investing, plus the habit of double-checking every number before it goes live.

What you'll do

Content operations (CMS): Publish new articles and landing pages in our CMS (Strapi) for SG, MY, AE, HK and TH from our content master sheets: formatting, table of contents, quote blocks, CTAs, categories and tags, and featured images.
Monthly content refreshes: Keep rate-sensitive articles (T-bills, fixed deposits, CPF/SRS, product rates) accurate every month. Verify figures against official sources, update copy, meta descriptions and publish dates, then request reindexing in Google Search Console.
SEO and AI-search optimisation: Use Search Console and Semrush to find declining or winnable pages, diagnose keyword cannibalisation, benchmark competitors, and turn the findings into concrete rewrites.
AI workflow building: Build, test and improve Claude skills and prompts that automate repeat work, such as fact-checking bank rates, auditing content performance and bulk-updating articles. Share them with the team.
Vibe-coded web tools: Build financial calculators and page components with AI coding tools, take them through code review with our engineers (GitLab merge requests), and publish them on the site.
Landing page builds: Assemble campaign and product landing pages from wireframes using existing CMS components, lead forms (HubSpot) and new visuals, and work through feedback with market leads.
Social and campaign support: Schedule and post content on Instagram, LinkedIn and YouTube for SG and other markets, help set up app campaigns, and keep ad creatives updated when rates change.
Cross-market coordination: Take requests from marketing leads in each market and from design and engineering, and keep work moving with clear status updates.

Projects you might work on

Calculator suite: Extend our library of interactive calculators (e.g. CPF, EPF, SRS, mortgage, MPF) for SG, MY and HK, and keep the existing ones current.
Content revival: Run a market-by-market audit and refresh of underperforming evergreen articles, and measure the impact on clicks and rankings.
Programmatic content at scale: Help bulk-produce and publish content (e.g. inheritance and UAE series) using AI-assisted workflows and the Strapi MCP.
Website vibecoding: Rebuild homepage and campaign pages from new wireframes alongside design and engineering.
Insights hub redesign: Support the recategorisation and redesign of our articles/resources section.

What we're looking for

Must-haves

Hands-on experience with AI tools (Claude, ChatGPT or similar) beyond casual use, e.g. writing structured prompts, building workflows or using AI to code
Strong attention to detail: you check numbers, dates and links before you hit publish, and you know the difference between staging and production
Comfort learning technical tools quickly (CMS, Google Search Console, spreadsheets, basic Git workflows)
Clear, proactive communication: you flag blockers early and give crisp status updates without being asked
Interest in personal finance and investing, and the curiosity to understand products like T-bills, CPF, SRS and fixed deposits
Available for at least 6 months, full-time

Nice-to-haves

Basic HTML/CSS/JavaScript or React, or experience shipping something vibe-coded
SEO fundamentals: keyword research, on-page optimisation, Search Console or Semrush
Experience with a headless CMS (Strapi, Contentful, WordPress)
Social media or paid-ads platform experience (Meta, TikTok, Apple Search Ads)
Ability to read Chinese, Malay or Thai, for regional content checks
Comfort on macOS