Roles & Responsibilities:
We are looking for an experienced Digital Marketing Intern to assist in the planning, execution and optimization of My Queen online marketing efforts. My Queen is a prenatal and postpartum centre that seeks to empower quintessential women in their maternal journey. The promotion of services through digital channels is a complex procedure with great potential, which becomes increasingly useful for our company.
The ideal candidate will have a passion for all things relating to marketing and technology. The candidate should be proficient in English and Chinese to manage our company's bilingual website. He/She should be well versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaigns.
- Assist in the formulation of marketing strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Instagram, Facebook, WeChat, Weibo etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online blogs and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Improve user experience in the company's website
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insights in online marketing trends and keep strategies up-to-date
- Assist in the organization of events
Requirements:
- Proven experience as a Digital Marketer or in a similar role
- Strong understanding of digital marketing strategies, tools, and best practices
- Hands-on experience with B2C social media management, Google Ads, email marketing campaigns, and SEO/SEM
- Proficient in using web analytics tools such as Google Analytics, WebTrends, or similar platforms
- Skilled in creative content writing and campaign ideation
- Possesses an analytical mindset with strong critical thinking abilities
- Excellent communication and interpersonal skills
- Proficient in both English and Chinese (spoken and written) would be advantageous
- Minimum qualification: Diploma in Marketing or a related field
- Able to commit for a minimum duration of 4 months
Benefits:
- Internship that are more than 3 months old will be entitled to 1 AL from 4th month onward
