Job Description:
Digital Campaign and Management
- Plan, execute and optimise online marketing campaigns across various platforms, including but not limited to social media, email and paid advertising.
- Monitor and analyse campaign performance, providing regular reports and insights to the team.
Social Media Management
- Develop and execute social media strategies to build and engage our online community.
- Create and curate compelling content for different social media platforms.
SEO and Content Marketing
- Implement SEO best practices to improve our website's search engine rankings.
- collaborate with content creators to produce high-quality and relevant content.
Email Marketing
- Manage and execute email marketing campaigns, including segmentation, A/B testing and performance analysis.
- Work on growing and maintaining our email subscriber list.
Analytics and Reporting
- Utilise analytics tools to measure and report on the performance of all online marketing campaigns.
- Identify key performance indicators (KPIs) and adjust strategies accordingly.
Any other duties that may be assigned from time to time.
Job Requirement:
- Bachelor's Degree in Marketing, Business or related fields preferred
- Proven experience in online marketing with a focus on digital campaign management, social media, SEO and email marketing.
- Strong analytical skills and proficiency in using analytics tools.
- Creative mindset with the ability to think outside the box and generate innovative ideas.
- Proficiency in Photoshop, Indesign, Illustrator and Microsoft Office
- Excellent organisational, presentation and interpersonal skills
- Meticulous with high attention to detail and able to meet tight deadlines
- At least 2 years of working experience in related fields preferred
