Marketing Executive

Key Responsibilities:

• Develop and implement innovative marketing strategies aligned with the brand's objectives to drive awareness and generate leads.
• Assist in maintaining consistent brand identity and messaging across all B2B touchpoints.
• Conceptualise, plan and execute multi-channel marketing campaigns to enhance brand presence and customer engagement.
• Plan, script and create short- and long-form video content for LinkedIn, Facebook and Instagram.
• Assist in content scheduling, posting and performance monitoring.
• Design and develop marketing collaterals to support campaigns and brand communication.
• Plan and execute corporate promotional events and campaigns.
• Liaise with external partners, agencies, and vendors to coordinate campaign execution and ensure timely delivery.
• Conduct market research, gather feedback and perform competitive analysis to identify trends and provide actionable insights.
• Support the Marketing Manager with various marketing tasks to ensure smooth execution of initiatives.

Qualifications:

• Minimum 2-3 years of experience in marketing, preferably in a B2B environment.
• Proficiency in Adobe Creative Suite and MS Office applications.
• Proficiency in using video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, Capcut or equivalent).
• Self-motivated, driven, and possess excellent communication skills.
• Professional appearance and a friendly personality.
• Open to entry-level candidates with a strong passion for marketing.