Marketing Executive (Website & Mass Communication)

Key Responsibilities

1. Website Management (Content & Updates)

. Maintain and update EAIM's official website, programme pages, banners, news, events, and announcements.

. Work with internal departments to ensure programme information, fees, schedules, and admissions details are accurate and current.

. Coordinate with web developers/designers for website improvements, technical troubleshooting, or UX enhancements.

. Monitor and update site performance elements including:

o SEO titles, meta tags, and keywords

o Broken links and page errors

o Website navigation and user flow

2. Mass Communication & Information Dissemination

. Develop and execute communication plans for announcements, promotions, events, and important notices.

. Manage mass messaging across platforms such as:

o Email newsletters (CRM/EDM)

o WhatsApp / SMS broadcasts

o Internal announcements for students and staff

. Draft clear, concise, and brand-aligned communication materials.

. Work closely with Admissions, Sales, Student Services, and Academic teams to translate programme information into clear, engaging, student-friendly narratives.

3. Content Coordination & Copywriting

. Write and edit website content, programme descriptions, blog articles, FAQs, and event write-ups.

. Craft compelling, audience-focused copy that reflects EAIM's brand positioning as a modern, career-ready private education institution.

. Localise and adapt content for different audience segments (local, international, parents, working adults) while maintaining message consistency and brand tone.

. Ensure content adheres to EAIM's brand guidelines and tone of voice.

. Support social media and marketing campaigns with communication materials when required

4. Digital Governance & Compliance

. Ensure all published information meets EduTrust and regulatory guidelines.

. Maintain proper documentation of website updates and communication releases.

. Conduct routine audits on digital content accuracy, clarity, and compliance

5. Analytics & Reporting

. Monitor website traffic and user behaviour (Google Analytics or similar tools).

. Track performance of email campaigns and communication engagement rates.

. Provide monthly reports with insights and recommendations for improvement

Requirements

. Singaporean / Permanent Resident / Long-term local resident preferred.

. Diploma or Degree in Communications, Marketing, Digital Media, Information Management, or related fields.

. 1-3 years of experience in website content management, digital communications, or related roles.

. Familiarity with CMS platforms (WordPress or similar) and basic HTML (advantage but not mandatory).

. Strong writing and editing skills in English.

. Good understanding of UX principles, SEO basics, and digital communication best practices.

. Detail-oriented, organized, and able to manage multiple tasks with tight timelines.

. Team player with strong coordination and project management skills.

. Able to work occasional weekends for events

Why Join EAIM

. Join a growing marketing team supporting EAIM's transformation and new campus launch.

. Gain hands-on experience across website, digital communication, and content strategy.

. Collaborative, supportive work environment with strong cross-department engagement.

. Stable institution with 40 years of reputation in private education.

. Opportunities for career development into roles such as:

o Senior Communications Executive

o Digital Marketing Specialist

o Web & Content Manage

Only short-listed candidates will be notified.