Key Responsibilities
1. Digital Marketing & Content Creation
- Develop and execute digital marketing campaigns across the web, social media, email, and other online platforms.
- Create compelling marketing content-including graphics, banners, landing pages, and promotional materials.
- Monitor campaign performance and optimize based on data insights (CTR, engagement, conversions, etc.).
2. Web Design & Website Management
- Design, update, and maintain company websites using platforms such as WordPress, Wix, or Shopify.
- Ensure website UX/UI follows best practices and delivers a seamless user experience.
- Optimize websites for SEO, speed, mobile responsiveness, and usability.
- Collaborate with developers or vendors on larger web enhancements.
3. Social Media Management
- Plan, create, schedule, and publish social media content across channels such as Facebook, Instagram, LinkedIn, YouTube, and TikTok.
- Grow audience engagement through creative strategies, storytelling, and interactive posts.
- Track performance using analytics tools and generate insights for improvement.
- Manage social media advertising campaigns (boosted posts, paid ads).
4. Branding & Communications
- Ensure consistent brand identity across all online and offline touchpoints.
- Assist in developing marketing collaterals such as brochures, presentations, newsletters, and videos.
- Support internal and external communication efforts to strengthen brand visibility.
5. Market Research & Competitor Analysis
- Conduct market trend analysis and study competitor strategies.
- Provide recommendations to improve brand positioning and campaign effectiveness.
Requirements & Qualifications
Education & Experience
- Diploma or Degree in Marketing, Communications, Web Design, Digital Media, or related field.
- 2-4 years of experience in marketing, with hands-on web design and social media expertise.
Technical Skills
- Proficiency in web design tools: WordPress / Wix / Shopify / HTML & CSS (basic).
- Strong knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or Canva.
- Experience with social media management tools: Meta Business Suite, Hootsuite, Buffer, etc.
- Understanding SEO, SEM, Google Analytics, and digital advertising.
Soft Skills
- Creative thinker with strong attention to detail.
- Excellent communication and writing skills.
- Ability to manage multiple projects and meet deadlines.
- Team player with a proactive work attitude.
Preferred Skills (Optional)
- Basic photography/videography skills.
- Experience in email marketing platforms (Mailchimp, HubSpot).
- Knowledge of UI/UX principles.
- Ability to run paid ads on Meta, Google, and LinkedIn.
