Marketing Executive

JOB SUMMARY

To be part of a disruptive innovative team and help the organisation to drive awareness and demand for the brands to achieve the business goals.

RESPONSIBILITIES & EXPECTATIONS

• Coordinate and execute group-level and/or brand-level marketing campaigns, including creating interesting and engaging content that are in line with the brand and evaluating campaign effectiveness to achieve impactful results (e.g. ROI, engagement)

• Assist in copywriting and editing communication materials

• Responsible for maintaining and updating the latest brand information on all communication channels

• Conduct research and survey to keep abreast of latest market developments - pricing, consumers, competitors, concepts and promotions

• Analyse data and translate into actionable tasks to drive results

• Report generation and post-campaign presentation to management

• Coordinate and facilitate media tasting session, product launches and events to both internal and external parties

• Support any operational needs for marketing campaigns, product launches and new store openings

• Manage and maintain digital assets for the brands, including coordinating brand and product photography / videography

• Liaise and negotiate with suppliers, vendors and partners

• Handle inquiries on corporate sales and collaborations / partnerships

• Other projects as assigned

REQUIREMENTS:

• Minimum Degree in Marketing, with preferably 1 - 2 years of relevant experience in Marketing / Brand Management for F&B / FMCG / Hospitality industry

• Prior internship experience with creative agencies running digital campaigns and generating social media contents would be an added advantage

• Keen interest in analysing and interpreting data

• Adaptable, resourceful and independent

• Positive, self-motivated, have an eye for details and able to work with tight timelines

• Proficient in MS Office applications, especially in Excel and PowerPoint

• Possess excellent writing and communication skills

• Ability to converse in Mandarin to communicate with Mandarin speaking counterparts

• Willing to work in the West area