Marketing Executive

Key Responsibilities

1. Digital Presence & Website Management

Manage, update, and optimize company website (content, SEO, UX, performance)

Ensure accuracy and consistency of product information, visuals, and branding across all digital platforms

Monitor website analytics and recommend improvements for traffic and conversion

2. Social Media Management

Plan, create, and publish content across platforms (e.g. LinkedIn, Facebook, Instagram, TikTok)

Manage day-to-day engagement (comments, messages, inquiries)

Develop content calendars aligned with marketing campaigns and business goals

3. Lead Generation & Campaign Management

Plan and execute digital marketing campaigns (paid ads, email marketing, social campaigns)

Generate and qualify leads for the sales team

Track campaign performance (CPL, conversion rates, ROI) and optimize accordingly

4. Sales & Marketing Support

Develop marketing collaterals (brochures, presentations, product sheets, case studies)

Work closely with sales team to align messaging and support customer acquisition

Assist in proposal/tender presentations when required

5. Content Creation (Photo/Video)

Plan and produce visual content for marketing use (product shoots, site projects, events)

Provide videography and photography support during company events, installations, and milestones

Edit and optimize content for digital platforms

6. Stakeholder Support

Provide marketing support to Director and management team for strategic initiatives

Assist in branding, campaigns, and ad-hoc marketing requirements