Marketing Executive (Preschool)

2-5 Years

SGD 2,800 - 3,200 per month

Job Description

Position: Marketing Executive
Reports To: Marketing & Communications Assistant Manager

Plan, create, and schedule content for the organisation's social media account, including photos, videos, graphics, and captions.
Film and edit short-form videos across all six centres, including recurring content series.
Write captions and copy that carry the warmth, values, and voice of the organisation.
Maintain a consistent brand identity and visual style across all content.
Build and manage a content calendar aligned with the school calendar and key milestones.
Monitor engagement, respond to comments and messages, and report on content performance.

Support enrolment campaigns and group-wide events such as Open Houses, from planning through to on-the-day execution.
Assist the Assistant Manager in developing and rolling out new initiatives.
Coordinate with Centre Principals to gather content, align messaging, and schedule activities.
Prepare marketing collateral, including welcome packs, flyers, class timetables, and digital assets.
Track enquiries and support the enrolment journey for prospective families.

Keep the organisation's website current, including centre information, programmes, term dates, and events.
Update pages ahead of key milestones such as enrolment periods and Open Houses.
Publish news, photos, and stories that reflect life across all six centres.
Ensure content is accurate, consistent, and aligned with the brand voice used on social media.
Check that links, forms, and enquiry pathways are functioning properly so prospective families can reach us easily.
Flag technical issues to the relevant vendor or support contact and follow through to resolution.

Coordinate marketing requests and activities across the different centres to ensure timely follow-up and execution.
Maintain, organise, and regularly update marketing-related files, photographs, videos, marketing collateral, and other digital assets.
Manage and maintain content calendars, keeping track of upcoming campaigns, events, school activities, deadlines, and key marketing milestones.
Assist with event planning, coordination, and administrative arrangements for Open Houses, school events, campaigns, and other promotional activities.
Coordinate with Centre Principals and relevant stakeholders on event requirements, marketing materials, schedules, and other logistical arrangements.
Prepare and maintain simple reports, trackers, schedules, and updates for management review.
Assist with general correspondence and communications relating to marketing initiatives, events, campaigns, and centre requests.
Maintain proper documentation and filing of marketing activities, materials, approvals, and relevant records.
Follow up on outstanding marketing requests, deliverables, and action items with centres, vendors, and relevant stakeholders.
Provide general administrative and coordination support to the Marketing & Communications department as required.

Diploma or Degree in Marketing, Communications, Media, or a related field.
Strong writing skills with a sharp eye for tone and detail.
Proficiency in content creation and editing tools such as Canva, CapCut, or Adobe Creative Suite.
Confident in filming and appearing on camera when needed.
Highly organised and able to manage multiple centres, priorities, and deadlines concurrently.
Good administrative, coordination, and follow-up skills.
Strong attention to detail with the ability to maintain accurate records, trackers, and schedules.
Good interpersonal and communication skills, with the ability to coordinate effectively with Centre Principals and internal stakeholders.
Warm, collaborative, and aligned with the mission of Catholic preschool education.

What We Offer