Job Purpose

To conceptualize, plan, and execute integrated marketing campaigns that align with brand values, seasonal objectives, and cultural narratives. The role demands strategic foresight, cross-functional collaboration, and a flair for storytelling that resonates across diverse consumer segments.

Key Responsibilities

Strategic Planning & Campaign Execution

. Develop annual and quarterly marketing plans aligned with business goals and cultural milestones

. Lead the ideation and rollout of thematic campaigns (e.g. festive, heritage, product launches)

. Collaborate with internal teams (Sales, Product, Retail) and external partners (agencies, influencers)

. Candidates with strong PowerPoint or Keynote skills will be given priority for employment.

Brand & Cultural Integration

. Ensure campaigns reflect brand identity and cultural relevance, especially in heritage-sensitive sectors

. Craft narratives that bridge tradition and modernity, enhancing emotional resonance with target audiences

. Support packaging and visual merchandising strategies with culturally inspired concepts

Digital & Offline Activation

. Manage omnichannel marketing calendars (social media, email, in-store, events)

. Analyze performance metrics and optimize campaigns for engagement and ROI

. Coordinate with creative teams on content production, copywriting, and design briefs

Budget & Vendor Management

. Prepare campaign budgets and monitor spend efficiency

. Liaise with vendors for media buys, production, and event logistics

. Ensure timely delivery of assets and adherence to brand guidelines

Qualifications & Skills

Requirement

Details

Education

Diploma/Degree in Marketing, Communications, or related field

Experience

2 years in marketing, preferably in retail, aviation, or cultural sectors

Language

Proficiency in English Mandarin or other regional languages a plus

Skills

Strategic thinking, project management, copywriting, cultural sensitivity

Tools

Familiarity with CRM, analytics platforms, and design collaboration tools

Preferred Attributes

. Deep appreciation for cultural heritage and storytelling

. Ability to balance creativity with commercial objectives

. Strong interpersonal skills and stakeholder management

. Agile mindset with attention to detail and deadlines