Marketing Executive

Brief Summary:

• Drive brand growth across Singapore and Malaysia through coordinated product launches, market activations, and retail support. Manage distributor coordination, digital content, events, and performance reporting to strengthen product availability and commercial outcomes.

Responsibilities

• Plan and execute physical events, sampling programmes, and school or gym activations to increase consumer engagement. Lead new product launches and coordinate packaging and label updates in accordance with applicable local regulations and brand standards. Manage social media calendars and localised content while coordinating with influencers and external agencies. Coordinate product ordering with distributors and monitor inventory levels to maintain suitable stock buffers and minimise out-of-stock situations. Align marketing campaigns with retail sales objectives and oversee the production and timely delivery of point-of-sale materials. Monitor campaign return on investment, competitor pricing, and market activities to provide actionable insights. Support product lifecycle management from packaging development through market activation.

Requirements

• Bachelor's Degree in Marketing, Business, or a related discipline. 2 years of relevant experience in marketing support, event coordination, brand operations, or a related area. Practical experience in product coordination, distributor management, and inventory or supply chain administration. Ability to support large-scale activations and coordinate external vendors. Proficiency in operations planning, project management, data analysis, negotiation, and content creation. Familiarity with generative artificial intelligence tools and Microsoft Office applications.