1. Digital Campaign Management
- Plan, execute, and monitor digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, TikTok, LinkedIn, etc.).
- Optimize campaigns for maximum ROI and brand visibility.
2. Content Creation & Management
- Develop engaging content for social media, websites, and email marketing.
- Coordinate with designers, copywriters, and external agencies for creative assets.
- Manage company's social media accounts and maintain consistent brand presence.
3. SEO & Website Management
- Implement SEO strategies to improve website ranking and organic traffic.
- Monitor and update website content to ensure relevance and user engagement.
4. Analytics & Reporting
- Track, measure, and analyze campaign performance using tools like Google Analytics, Meta Business Suite, etc.
- Prepare regular reports with insights and recommendations for improvement.
5. Email & CRM Marketing
- Create and manage email marketing campaigns, including newsletters, promotions, and customer engagement.
- Maintain and segment customer databases for targeted marketing.
6. Market Research & Trend Monitoring
- Conduct market research to identify new opportunities, trends, and competitor activities.
- Stay updated on latest digital marketing tools, platforms, and best practices.
7. Branding & Engagement
- Enhance brand awareness and customer engagement through creative strategies.
- Support events, product launches, and promotions with digital marketing efforts.
8. Collaboration & Support
- Work closely with sales, design, and product teams to align marketing activities with business goals.
- Assist in developing overall marketing strategies and initiatives.
