Marketing Executive / Officer

Job Summary

• Opportunity: From 2026 and over the next several years, at the height of generative AI's growth, manufacturing is indispensable to the build-out of AI chips, data centers, and physical AI. This role lets you join that fast-growing industry as part of Keyence's marketing team. You build skills in both data and B2B marketing while contributing directly to company performance, and we develop this role into a future marketing leader.
• Role: Plan and execute lead generation and marketing initiatives, with data-backed planning and review that you carry out yourself. Separately, build the reports and set up the data that the sales team uses (tools: Microsoft, SAP, and Keyence in-house software).
• Objective: Grow the results of lead generation and marketing initiatives. In addition, put in place the reports and data foundation the sales team uses, to support sales direction.
• Scope: B2B marketing as a whole, including promotional planning, lead generation, and sales enablement.

Job Description

• Execution of Marketing Activities
• Plan: based on leveraged result generation, efficiency and impact
• Do: ensure accurate and smooth implementation and information arrangement
• Check: focus on the eventual numeric result and judge objectively
• Action: extract the improvement core from mixed factors, and shape up for the next
• Data Foundation & Insights
• Organize sales and customer data, and create and update the reports and dashboards (Excel / Power BI) that sales decisions are based on
• Identification and Research on New & Existing Market Potential
• Selectively investigate industries that align with our future sales share (e.g. Semiconductor, Research Institutions, Robotics, Biomedical, Electric Vehicle)
• Refining In-house Database (CRM System)
• Maintain integrity of the database
• Explore methods to grow the customer base in the system
• Customer Support Function
• Infer the customer's issue from limited information and propose next steps that connect the customer to a Sales Engineer (SE)
• Support to Sales Team
• Use reports and analysis to reveal sales potential that is not yet visible
• Work with the sales administration staff to keep sales operations running smoothly

Key Requirements

• Skills
• Excellent communication skills: able to work smoothly and positively with anyone, from internal teams and our Japan headquarters to customers, to move things forward and build on them.
• Logical thinking: able to use data to see the big picture, identify the issues with the greatest room for improvement, and drive problem-solving, reaching conclusions after actively learning from first-hand sources such as the team and customers.
• Proficient in Excel; familiarity with Power BI, Tableau, or Power Automate is a plus.
• Experience & qualifications
• We welcome candidates with a passion for marketing, with or without prior experience. On-the-job training is provided.
• Willingness to take ownership: able to set priorities for own work and drive execution.
• Minimum Bachelor's degree.
• Personal qualities
• Proactive in proposing ideas for sales performance improvement
• Curious to investigate the reasons behind any outcomes
• Purpose-driven mindset, always questioning the why behind actions
• High hospitality standards, akin to a first-class hotel, understanding and anticipating others needs
• Ready to take immediate action
• Meticulous and results-driven: double-checks completed work and follows through thoroughly on agreed objectives
• Eager to learn, open to feedback, and quick to apply what is learned