Marketing Executive

Morgan McKinley is partnering with a global MNC client in the electronics industry to identify an Marketing Executive (e-commerce) to manage and execute their online marketing initiatives. You will be responsible for running multi-channel campaigns, overseeing daily marketplace operations, coordinating with internal and external stakeholders, and analyzing customer data to drive traffic and revenue growth.

Key Responsibilities:

• Develop and implement integrated e-commerce marketing campaigns across multiple online channels to increase site traffic and generate sales revenue.
• Coordinate with internal teams to execute online campaigns, aligning on pricing, catalog updates, sales maximization strategies, and inventory management.
• Work closely with the internal team to liaise with creative and e-commerce vendors, ensuring all marketing communications and collaterals strictly align with brand guidelines.
• Provide hands-on copywriting support for marketing collaterals and digital assets.
• Take responsibility for the day-to-day operations of online marketplaces and actively manage the end-to-end online customer journey.
• Manage platform chatbots and digital touchpoints to provide timely responses to customer inquiries.
• Conduct continuous day-to-day campaign monitoring and perform thorough post-campaign analysis to measure effectiveness.
• Analyze online customer shopping behavior to deliver clear, actionable insights on customer development and engagement.
• Perform monthly sales tracking, inventory reviews, and purchase management.

Key Requirements:

• Degree in Marketing or Business with 2 to 5 years of online sales and e-commerce experience
• Knowledge in integrated multi-channel campaigns, D2C tactics like flash sales, livestreams, copywriting, and email marketing.
• Ability to analyze customer shopping behavior and track key online
• Strong skills in coordinating with internal stakeholders and external creative agencies

If you are interested in this role and would like to discuss the opportunity further, please click apply now.

Only shortlisted candidates will be responded to, therefore if you do not receive a response within 14 days please accept this as notification that you have not been shortlisted.

Morgan McKinley Pte Ltd

Vivian Chin

EA Licence No: 11C5502

EAP Registration No: R21103300