Digital Marketing Executive

Key Responsibilities

1. Marketing Strategy & Digital Growth

• Develop and execute comprehensive marketing plans to strengthen a Student Care Organisation's brand presence and drive enrolment growth.
• Manage digital marketing initiatives across platforms such as Google, Facebook, Instagram, TikTok, YouTube, and emerging channels.
• Plan, coordinate, and optimise marketing funnels, including website landing pages, email campaigns, content marketing, and retargeting activities.
• Oversee paid advertising campaigns and collaborate with external partners or agencies to maximise marketing effectiveness.
• Ensure all marketing communications are aligned with the organisation's branding and positioning.
• Work closely with website developers and SEO specialists to improve online visibility, user experience, and conversion performance.

2. Content Development & Community Engagement

• Create and manage compelling content across social media platforms to engage parents, students, and the wider community.
• Coordinate with designers, photographers, and videographers to develop high-quality marketing materials.
• Prepare marketing collateral, articles, newsletters, and promotional content that support organisational objectives.
• Assist in the production and editing of videos for social media, campaigns, events, and promotional purposes.
• Monitor social media engagement and respond appropriately to audience interactions.

3. Campaign Execution & Partnership Coordination

• Support the planning and execution of promotional campaigns, outreach activities, and brand-building initiatives.
• Liaise with internal stakeholders and external vendors to ensure projects are delivered on schedule and within budget.
• Identify opportunities for partnerships, collaborations, and community engagement activities that enhance brand awareness.
• Assist in organising marketing events, roadshows, open houses, and other recruitment-related activities.

4. Marketing Analytics & Performance Tracking

• Monitor campaign performance through relevant tracking tools and reporting platforms.
• Evaluate key marketing metrics, including lead generation, engagement, conversions, and return on investment.
• Prepare regular performance reports and provide recommendations for continuous improvement.
• Utilise data-driven insights to optimise future marketing initiatives and resource allocation.

5. General & Administrative Support

• Provide marketing support for new launches and expansion projects.
• Assist in public relations activities, media engagement, and brand-building opportunities.
• Support the management of marketing databases, promotional materials, and organisational branding assets.
• Undertake other marketing-related duties and projects as assigned by management.