Job Summary:
We are seeking a proactive and creative Marketing Executive to support the development and execution of marketing strategies that drive brand awareness, customer engagement, and business growth. The ideal candidate should be resourceful, detail-oriented, and able to manage multiple marketing activities effectively.
Key Responsibilities:
- Plan, execute, and monitor marketing campaigns (online and offline) to promote products and services.
- Manage social media platforms, ensuring consistent content creation, posting, and engagement.
- Coordinate with internal teams and external partners (designers, agencies, vendors) for campaign execution.
- Assist in organizing promotional events, trade shows, and product launches.
- Conduct market research to identify trends, competitor activities, and customer insights.
- Track, measure, and report on the effectiveness of marketing campaigns.
- Support in the development of marketing materials such as brochures, presentations, and digital assets.
- Maintain and update the company's website and online platforms.
- Work closely with the sales team to align marketing strategies with business objectives.
- Working closely with HQ on monthly and quarterly marketing planners.
Requirements:
- Diploma/Degree in Marketing, Business, Communications, or related field.
- 1-2 years of relevant experience (fresh graduates may be considered for junior roles).
- Strong knowledge of digital marketing, social media, and content creation.
- Good communication, presentation, and copywriting skills.
- Ability to multitask and manage timelines in a fast-paced environment.
- Proficiency in MS Office and familiarity with design/marketing tools (e.g., Canva, Adobe Creative Suite, Google Analytics) is an advantage.
- Basic knowledge of SEO, SEM, or online advertising is an advantage.
- Able to read and converse in Chinese due to HQ is from Taiwan/China.
Personal Attributes:
- Creative and results-driven mindset.
- Strong attention to detail.
- Team player with good interpersonal skills.
- Self-motivated and able to work independently.
