Key Duties & Responsibilities
- Plan, coordinate and execute marketing campaigns to promote the Company's beauty, slimming, wellness services and products.
- Develop marketing initiatives to drive customer acquisition, retention, outlet traffic and sales revenue.
- Manage the Company's social media platforms and maintain an active and consistent online presence.
- Create and coordinate engaging content, including social media posts, promotional materials, advertisements, EDMs and other marketing communications.
- Work with designers, agencies, influencers, vendors and other external partners on marketing campaigns and promotional activities.
- Plan and execute digital marketing campaigns across appropriate online channels.
- Monitor campaign performance, customer response and marketing effectiveness and prepare regular reports for management.
- Coordinate outlet promotions, festive campaigns, product launches, roadshows and other marketing events.
- Work closely with the Sales and Operations teams to develop promotions that support outlet sales targets.
- Conduct market and competitor research to identify consumer trends, competitor activities and new marketing opportunities.
- Maintain and update marketing materials, price lists, promotional information and digital content.
- Support customer engagement, CRM, loyalty, reactivation and retention campaigns.
- Coordinate collaborations and cross-promotional opportunities with landlords, malls, business partners and other organisations.
- Assist in managing the marketing budget and monitor expenditure against approved budgets.
- Ensure marketing materials and communications are consistent with the Company's branding and corporate identity.
- Ensure promotional claims and marketing communications comply with applicable Company policies and regulatory requirements.
- Perform other marketing and business development duties as assigned by Management.
Requirements
- Diploma or Degree in Marketing, Business, Mass Communications, Digital Marketing or a related discipline.
- Preferably 1-3 years of relevant marketing experience candidates with relevant internship or strong portfolio experience may also be considered.
- Experience in the beauty, wellness, retail, lifestyle, FMCG or service industry would be advantageous.
- Familiar with social media platforms such as Facebook, Instagram, TikTok and other relevant digital channels.
- Knowledge of digital advertising, social media marketing, content creation and campaign management.
- Basic knowledge of design/content tools such as Canva and video-editing applications would be advantageous.
- Good written and verbal communication skills.
- Creative with a good understanding of consumer behaviour and current social media trends.
- Commercially minded and able to develop marketing initiatives that contribute to sales and customer acquisition.
- Good organisational and project management skills with the ability to manage multiple campaigns and deadlines.
- Able to work independently as well as collaboratively with Sales, Operations and outlet teams.
- Willing to occasionally support events, roadshows or promotional activities outside normal working hours when required.
- Proficient in Microsoft Office and other relevant marketing/digital applications.
