Marketing Executive

Key Responsibilities

• Plan and execute marketing campaigns across both online and offline channels.

• Coordinate promotional activities, exhibitions, roadshows, product launches, and other marketing events.

• Manage the company's social media platforms, website, and digital marketing content.

• Create and coordinate marketing materials, including brochures, posters, EDMs, videos, and product catalogues.

• Liaise with external vendors, agencies, designers, printers, and event organizers to ensure timely project delivery.

• Support branding initiatives and maintain consistency of corporate identity across all marketing materials.

• Conduct market research and competitor analysis to identify industry trends and business opportunities.

• Monitor and analyze campaign performance and prepare marketing reports with recommendations for improvement.

• Coordinate with Sales, Product, and other internal departments to support business objectives.

• Manage marketing budgets and ensure cost-effective execution of marketing activities.

• Perform any other duties assigned by the management.

Requirements

• Diploma or Bachelor's Degree in Marketing, Business, Communications, or a related discipline.

• Minimum 2 years of marketing experience. Experience in consumer electronics or home appliances will be an advantage.

• Good knowledge of digital marketing, social media management, and content creation.

• Proficient in Microsoft Office. Knowledge of Adobe Photoshop, Illustrator, Canva, or video editing software is an added advantage.

• Strong communication, coordination, and project management skills.

• Creative, detail-oriented, and able to manage multiple projects simultaneously.

• Self-motivated with a positive attitude and able to work independently as well as in a team.