Marketing Executive

Marketing Executive

Your Mission

We are seeking a driven Marketing Executive to build and maintain a high-quality prospect database that powers effective marketing campaigns for our international training events, supporting the full commercial pipeline from lead generation through to conversion.

What You'll Be Doing

Email Marketing & Campaigns

. Develop, manage, and optimise targeted email marketing campaigns across relevant platforms and tools.

. Monitor campaign performance metrics and refine strategies for improved engagement and conversions.

Prospect Research & Database Management

. Research and profile target companies and decision-makers via LinkedIn, industry directories, trade publications, and professional networks.

. Build and expand prospect databases through digital research and social platforms verify and enrich existing records by cross-referencing multiple sources.

. Maintain accurate, up-to-date client and prospect records in the CRM, ensuring data integrity at all times.

Performance & KPIs

. Track and meet KPIs around database quality, data accuracy, campaign engagement, and lead-to-conversion rates.

. Prepare regular performance reports and dashboards for management review.

Brand, Content & Marketing Support

. Design marketing collaterals and support website landing page development and UX optimisation in collaboration with vendor partners.

. Contribute to content creation and campaign execution across events, digital channels, and social media platforms, while maintaining a consistent brand presence.

. Monitor industry trends and surface insights to support management in shaping broader marketing strategies and association partnerships.

What You'll Gain

. Fast-track appraisal program held twice a year with clear career progression

. A fun, collaborative, and high-energy work environment

. Attractive cash incentives for hitting event targets

What We're Looking For

. Minimum Diploma in Marketing, Business, Communications, or a related discipline.

. More than 2 years of experience in a B2B marketing, business development or lead generation role.

. Detail-oriented and highly organised, with a strong eye for dataaccuracy

. Comfortable navigating digital research tools, LinkedIn and CRM platforms

. Excellent written and verbal communication skills in English, with strong attention to detail.

. Demonstrates our core values:

o Teamwork

o Respect & Integrity

o Open Minded

o Performance Excellence

o Innovation

o Customer Commitment