MARKETING EXECUTIVE

POSITION SUMMARY

. Plan and manage all marketing, advertising, publicity, and promotional events for the assigned brand(s) according to set guidelines

. Manage Public Relations, event, creative and production agencies

. Support the store Business Goals

. Support the CRM and increase existing base of VIP customers

KEY AREAS OF RESPONSIBILITIES

. Organize and oversee advertising / communication campaigns and promotional events

. Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

. Translate copy for marketing distributions (social media posts, EDMs, press releases etc)

. Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities

. Monitor progress of campaigns using various metrics and submit reports of performance

. Collaborate with managers in preparing budgets and monitoring expenses

. Make periodical store visits to better understand the business marketing needs

. Build effective working relations with Brand Manager and store teams

. Monthly engagement with Store Manager at store level

REQUIREMENTS

. Minimum a Diploma / Degree in Marketing

. Minimum 2-3 years & above of solid working experience in marketing planning, promotional programs development and execution, with excellent commercial insight and good analytical skill

. Good working knowledge of Ecommerce, digital media, media strategy, marketing, or retail marketing

. Agency experience preferred