About PLAYON
PLAYON is a new-generation indoor entertainment and active play destination designed for families, kids, teens, and young adults. We focus on fun, energy, community engagement, and memorable customer experiences. We are looking for a hands-on and creative Marketing Executive to help build brand awareness, drive footfall, and support sales growth before and after opening.
Job Responsibilities
- Plan and execute online and offline marketing campaigns to drive brand awareness and customer traffic
- Manage PLAYON's social media platforms, including content planning, posting, community engagement, and performance tracking
- Coordinate with designers, photographers, videographers, influencers, and external vendors for marketing materials and campaign execution
- Support opening campaigns, festive promotions, school holiday campaigns, and membership or package promotions
- Work closely with operations team to ensure marketing activities are aligned with outlet promotions and customer experience
- Assist in creating promotional materials such as posters, videos, captions, brochures, and in-store marketing collaterals
- Liaise with malls, media partners, KOLs, and event partners for joint promotions and collaborations
- Track campaign performance, prepare reports, and suggest improvements based on results
- Conduct market research on competitors, trends, and customer preferences
- Support event planning, brand activation, and on-ground marketing activities
Requirements
- Diploma or Degree in Marketing, Business, Communications, or related field
- 1-3 years of marketing experience, preferably in retail, F&B, family entertainment, attractions, playgrounds, events, or lifestyle brands
- Strong understanding of social media marketing and content creation
- Able to write clear and engaging marketing copy
- Familiar with Canva, CapCut, Meta platforms, and basic digital marketing tools
- Comfortable working in a fast-paced, hands-on environment
- Good coordination and communication skills
- Creative, proactive, and result-oriented
- Able to work independently and manage multiple projects at the same time
- Experience with opening campaigns, influencer marketing, or event marketing is a plus
Preferred Profile
- Experience in children's playgrounds, family entertainment centres, theme parks, attractions, or lifestyle venues
- Good sense of branding, promotions, and customer engagement
- Comfortable visiting the outlet, filming content, and supporting activation events on site
