Marketing Executive

Key Responsibilities:

• Plan, coordinate and execute marketing campaigns, promotional activities and new product launches.
• Coordinate and manage events, roadshows, festive fairs and other promotional activities, including preparation, setup and on-site support.
• Handle online marketing and promotional activities across the company's digital and social media platforms.
• Prepare and update product price lists, promotional materials, posters, signage and other marketing collaterals.
• Liaise with shopping malls, event organisers, vendors, suppliers and other external parties on marketing and event-related matters.
• Coordinate with internal departments and outlets to ensure smooth implementation of marketing campaigns and promotions.
• Handle and follow up on customer feedback and complaints, and coordinate with the relevant parties to resolve issues when necessary.
• Support the planning and promotion of new products, including preparation of marketing materials and launch activities.
• Monitor ongoing marketing activities and gather customer feedback and market information.
• Conduct basic market and competitor research to identify trends and promotional opportunities.
• Maintain proper records and documentation for marketing campaigns, events and promotional activities.
• Perform other ad hoc marketing-related duties and projects as assigned.

Requirements:

• Diploma or Degree in Marketing, Business, Communications or a related field.
• Fluent in both English and Mandarin, with strong written and verbal communication skills.
• Minimum 2-3 years of relevant marketing experience, preferably in the F&B, retail or FMCG industry.
• Able to work independently, take ownership of assigned projects and follow through with minimal supervision.
• Hands-on experience in coordinating events, promotions, marketing campaigns and/or product launches.
• Strong planning, coordination and execution skills, with the ability to manage multiple projects and deadlines.
• Good communication and interpersonal skills, with the confidence to liaise with internal teams and external parties independently.
• Familiar with social media platforms, digital marketing and Microsoft Office.
• Resourceful, responsible and able to work effectively in a fast-paced environment.
• Willing to provide on-site support for events and promotional activities when required.