Marketing Executive

Key Responsibilities

• Create and edit photo, video, and written content for social media, blogs, and campaigns.
• Develop short‑form video content (e.g., reels) for organic and paid campaigns.
• Manage social media platforms, including content calendars, posting schedules, and community engagement.
• Monitor performance metrics and optimise content for reach and engagement.
• Gather insights from parents and teams to inform messaging and communication strategies.
• Conduct social listening and basic market research to identify trends and competitor activity.
• Develop, manage, and execute strategic marketing initiatives, campaigns, and events to drive brand growth and engagement.
• Support parent engagement initiatives such as talks, webinars, events and open houses.
• Publish feature articles on educational trends and parent concerns.
• Leverage AI tools for content creation, optimisation, and analytics.
• Collaborate with internal teams and external vendors to ensure cohesive and impactful output.

Requirements

• Bachelor's degree or Diploma in Marketing, Mass Communication, Business, or a related field.
• At least 3 yearsof experience in marketing, with a focus on digital marketing andcommunications.
• Strong command ofspoken and written English, with excellent copywriting and editing skills.
• Proven ability tocreate engaging content across formats (written, visual, video).
• Good understandingof social media platforms, trends, and audience behaviour.
• Strong communicationand interpersonal skills, with the ability to collaborate across teams.
• Keen interest ineducation, parenting topics, and community building.
• Hands‑on, resourceful, and confident in executing content end‑to‑end with a strong visual eye.
• Proficiency in content creation tools and equipment (e.g., mobile/DSLR filming, lighting, audio, editing software such as CapCut, Premiere Pro, or similar).