Key Responsibilities:
- Establish, develop, and manage long-term marketing alliances with individuals and organisations to promote our brands effectively.
- Plan and coordinate communication efforts, working with advertising, design, and PR agencies, as well as the in-house marketing team.
- Audit and improve current communication tools and content to enhance brand messaging.
- Oversee the printing and distribution of marketing materials to partners and alliances, ensuring brand consistency and timely delivery.
- Collaborate with internal departments and external partners to execute online and offline promotional campaigns.
- Develop and implement multi-channel branding strategies to boost brand awareness and effectively reach target audiences through SEO, SEM, social media, and AI-driven tools.
- Manage advertising initiatives and contribute to comprehensive marketing planning.
- Plan and coordinate key marketing events, working closely with vendors, partners, and production teams.
- Provide administrative support and maintain accurate documentation of all marketing activities.
- Plan and execute monthly email blasts, consolidating and collating content to ensure timely and effective eDM campaigns.
Qualifications and Skills:
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
- At least 3 years of experience in marketing, with a focus on digital marketing and communications.
- Proven experience in marketing for preschools or after-school care services.
- Experience in digital and social media marketing, SEO, SEM, and AI-driven marketing tools.
- Knowledge in handling social media channels.
- Good written and spoken English
- Strong flair for writing, editing, and proofreading with impeccable grammar
- Excellent copywriting and content creation skills.
- Strong organisational and multitasking abilities.
- Excellent interpersonal and communication skills.
- A creative and analytical mind set to evaluate and optimise marketing initiatives.
