Marketing Executive

Job Responsibilities

• Manage and grow social media platforms for kids retail brand, including Instagram, Facebook, and Xiao Hong Shu ()

• Create engaging content such as videos, visuals, and EDMs to drive brand awareness and sales

• Plan and execute marketing campaigns across social media and e-commerce platforms (Shopee, Lazada)

• Monitor and analyze campaign performance, identify effective promotions, and optimize future campaigns to drive higher conversions

• Stay updated on market trends and customer preferences to improve marketing strategies

• Manage day-to-day e-commerce operations, including product listings, order processing, and packing of orders

• Support and be present during events to create real-time content and engage with customers to gather insights and feedback

• Work closely with internal teams to ensure smooth campaign execution and operations

Requirements

• Degree in Marketing, Business, or related field

• Experience in social media management and content creation (video editing skills preferred)

• Familiar with e-commerce platforms such as Shopee and Lazada

• Basic understanding of marketing analytics and campaign performance tracking

• Creative, proactive, and able to work independently