Job Order: Job Order: 1486720
Job Description:
- Plan and execute B2B and B2C marketing campaigns aligned with quarterly sales objectives.
- Develop campaign mechanics, pricing strategies, cost analysis, and ROI projections.
- Coordinate campaign implementation with Sales and Customer Care teams.
- Create and manage marketing collaterals, including promotional materials, website visuals, and social media content.
- Prepare trade communications, email campaigns, and WhatsApp outreach to partners and retailers.
- Manage promotional incentives, gifts-with-purchase (GWP), and voucher campaigns, including tracking and reporting.
- Monitor campaign performance and conduct post-campaign analysis with improvement recommendations.
- Support end-to-end product launches, including pricing analysis, trade letters, and marketing materials.
- Conduct competitor pricing and market analysis.
- Coordinate artwork approvals with internal stakeholders and headquarters.
- Develop integrated marketing communications across digital, print, and retail channels.
- Manage vendors for production of marketing materials.
- Execute trade shows, exhibitions, and marketing events to enhance brand visibility.
- Manage visual installation projects from planning to on-site execution.
- Coordinate site measurements, artwork development, printing, and installation schedules.
- Liaise with vendors to ensure quality, timelines, and compliance.
- Track budgets, expenses, and invoice processing.
- Manage brand content across website, social media, and in-store materials.
- Oversee influencer collaborations, PR activities, and agency coordination.
- Plan and optimise digital advertising campaigns (Google Ads, Meta Ads).
- Monitor market trends, competitor activities, and industry developments.
- Analyse sales and promotional data to identify trends and optimisation opportunities.
- Provide insights to improve campaign effectiveness and commercial performance.
- Any other ad-hoc assigned.
Requirements
[Must]
- 3 - 5 years of experience in marketing, preferably in B2B and B2C in FMCG. (Cosme, beauty)
- Experience managing marketing campaigns, product launches, and promotional activities.
- Knowledge of digital marketing tools (Google Ads, Meta Ads, social media platforms).
- Strong project coordination and vendor management skills.
- Ability to analyse data and translate insights into marketing strategies.
- Proficiency in Microsoft Office and basic design coordination.
- Strong communication and organisational skills.
- Ability to work independently and manage multiple projects simultaneously.
We are regret that only shortlisted candidate will be notified. However, rest assured that all applications will be updated to our resume bank for future opportunities.
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EA Personnel Name : Esther Quak Soo Chin
EA Personnel Registration Number: R21101335
EA Licence No :07C5771
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