Our client, a prominent financial and professional services firm, is seeking a Marketing Executive to support its strategic marketing and client development efforts across Southeast Asia and India. This role offers a unique opportunity to contribute to high-impact initiatives that enhance brand visibility, client engagement, and market positioning in a sophisticated and regulated environment.
Key Responsibilities of this Marketing Executive role:
- Develop and implement targeted marketing initiatives that support client acquisition and retention strategies across key markets.
- Collaborate with internal stakeholders to produce tailored pitch materials, presentations, and marketing collateral for client-facing activities.
- Manage the planning and execution of corporate events, roundtables, and industry forums, ensuring alignment with business objectives and brand standards.
- Coordinate the delivery of internal and external communications, including newsletters, announcements, and thought leadership content.
- Oversee digital marketing efforts, including content creation and campaign management on LinkedIn and other relevant platforms.
- Support the firm's brand management efforts by ensuring consistency in visual identity and messaging across all channels and materials.
- Conduct market research and competitor benchmarking to inform campaign strategies and identify emerging opportunities.
- Maintain marketing systems and databases, ensuring accurate tracking of campaign performance and client engagement metrics.
Key Requirements of this Marketing Executive role:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 35 years of experience in a marketing or business development role, preferably within financial or professional services.
- Demonstrated experience in managing events, digital campaigns, and corporate communications.
- Strong writing and editing skills, with the ability to tailor messaging for diverse audiences.
- Proficiency in LinkedIn campaign management and familiarity with CRM and marketing automation tools.
- Excellent organisational and project management skills, with the ability to manage multiple priorities.
- Collaborative mindset and ability to work effectively across teams and jurisdictions.
