This role is responsible for creating regional marketing strategies and follow through on execution of marketing activities with the end objectives of driving brand awareness and sales, building a strong partnership ecosystem to create unique value propositions, maintaining corporate branding for a good reputation and helping the company to cement its leading market position.
The role is also responsible for managing corporate communications and company events in alignment with corporate objectives.
- Accountable for the development of marketing strategy, marketing plan and Go To Market (GTM) plan on a regional basis. These should be updated annually or earlier as per changing business needs.
- Current situation analysis (market analysis, SWOT analysis from internal perspective)
- Clear, realistic and measurable marketing objectives (SMART criteria). It should address key objectives such as building brand awareness, shifting customer perception, generating business leads, increasing sales volume, improving customer retention and boosting customer satisfaction.
- Definition of target customer segments along a framework such as STP (segmentation, targeting and positioning).
- Competitive analysis (e.g. products and services, pricing model, customer service, brand difference and marketing approach)
- Brand positioning (Define brand positioning and how the company meets it)
- Identify priority marketing programs (e.g. based on marketing objectives, target segment, brand positioning and competitive analysis
Product Marketing
- Work closely with commercial team to drive go-to-market strategies and plans. Need to ensure the marketing activities and strategies are integrated and aligned with the overall Company sales and Company objectives.
- Prepare GTM strategy for the launch of any new products to ensure smooth delivery (identification of markets and competitors, identification of customers, product positioning and price, product messaging and marketing tactics, budget and lead time)
- Accountable to lead and shape products/services portfolio growth strategies to accelerate growth for the brand.
- Accountable for relevant market and competitive intelligence to help Product team in the productization or enhancement of new/existing products.
- Conduct enablement sessions to share market/competitive intelligence with other key stakeholders such as Sales, Solution, Product on an ongoing basis.
Commercial
- Ensure and support the achievement of revenue and margin targets by working closely with Sales to track quarterly marketing plans versus commercial objectives.
- Ensure and support speed of going to market for new products.
- Measure and report performance of all marketing activities against goals (Objectives and KPIs) such as leads generation, leads closure and costs per customer acquisition.
- To lead and own leads generation activities such as but not limited to cold calling and events such as exhibitions.
- Responsible for all online and offline digital asset such as but not limited to sales collaterals, websites, social media platforms. To implement digital marketing activities across a broad range of digital marketing channels. Responsible for doing video editing for events such as but not limited to townhalls, D&D, staff and HQ events.
- Leads qualification. Do preliminary qualification of leads after each event (Marketing Qualified Leads) and pass on such leads to Sales for further follow-up.
Corporate and Crisis Communication Management
- Organise company events, such as but not limited to birthday celebrations, Townhall, D&D, staff events and company overseas trip (if any). Tasks include developing the yearly theme, designing the master PowerPoint slide template, preparing the event run-down, and consolidating the CEO's presentation deck. Tasks will be assigned as per the requirements of the specific event.
- Responsible for planning and executing PR initiatives with the agency in relevant channels for corporate purposes and brand visibility.
- Collaborate with other marketing teams from HQ to align marketing activities that have an impact on the Company Singapore brand and product positioning. To support any other activities as required from time to time by HQ.
- Develop marketing and communication strategies, understanding the importance of timing and setting, responding to crises and setbacks to ensure that information released is consistent with the strategy at large.
- Responsible for the crisis communications policy. Tasks include, but are not limited to, setting up the necessary communications policy/templates, understanding the existing backend processes for the CCP to be integrated successfully into the current setup.
Requirements:
- Degree in Marketing, Communications and Information Business or other relevant disciplines
- At least 3 years of working experience in a role with exposure to the formulation of regional marketing strategies and a proven track record of successful execution of planned marketing activities to meet key objectives. Previous roles in the data centre industry would be preferred but are not mandatory
- Good commercial and strategic acumen
- Understanding of trends in data centre and related industries
- Able to understand the business pain points of the customer
- Able to prioritise key high-value activities according to its relevance to achieving key business objectives.
- Able to take complex market/competitive data and simplify it for key internal stakeholders such that it is relevant
- Good PowerPoint and presentation skills
- Working knowledge of email marketing software and social media (digital marketing)
- Working knowledge of video editing skills. Can produce aesthetically pleasing videos.
- Be willing to travel and have high adaptability to different working styles/cultures.
John Koh
Quess Selection & Services
EA Licence Number: 23C2060
Registration ID is R1110099
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