Marketing Executive (Events, Campaigns and Operations)

Job Purpose

To support the planning and execution of marketing campaigns, events and operational initiatives that drive customer engagement, brand awareness and business growth. This role is responsible for managing end-to-end marketing activities, coordinating events and roadshows, developing marketing collaterals, analysing campaign performance, and supporting operational reporting and financial reconciliation. The position works closely with internal teams, external vendors and business stakeholders to ensure effective campaign delivery, smooth event operations and measurable marketing outcomes.

Key Responsibilities

1. Marketing Campaigns & Roadshows

Plan and execute marketing roadshows, including campaign preparation, promotional materials, landing page updates, social media coordination, advertising creatives, manpower scheduling and logistics management. Monitor on-site execution to ensure smooth operations and effective customer engagement.

2. Event Planning & Management

Coordinate quarterly investment seminars and other marketing events, covering venue sourcing, vendor liaison, manpower coordination, registration management, booth planning, logistics and on-site event execution.

3. Digital & Offline Marketing Execution

Coordinate pre-event marketing activities across social media, email campaigns, digital advertising and other relevant channels to maximise event awareness, registrations and participation.

4. Creative Development & Brand Collaterals

Develop and coordinate marketing materials, including posters, flyers, digital advertisements, landing pages, pull-up banners and event presentation slides, ensuring alignment with brand guidelines and campaign objectives.

5. Stakeholder & Vendor Management

Work closely with internal business units, sales teams, product teams, marketing communications teams, agencies and external vendors to align requirements, coordinate deliverables and ensure timely execution of marketing initiatives.

6. Event Briefings & On-site Coordination

Prepare event plans, operational schedules, venue layouts, briefing materials and staff assignments. Conduct pre-event briefings and oversee on-site activities to ensure all stakeholders understand their roles and responsibilities.

7. Webinar & Online Event Support

Support the execution of online seminars and webinars, including speaker coordination, presentation management, technical checks, live session hosting and programme flow management.

8. Marketing Operations & Logistics

Manage marketing materials, event assets, transportation arrangements and inventory coordination. Ensure proper setup, handling, return and maintenance of marketing equipment and materials.

9. Marketing Performance Reporting & Analysis

Prepare post-campaign and post-event reports and presentations to evaluate marketing effectiveness and business outcomes. Track and analyse key performance indicators, including customer acquisition cost (CAC), impressions, registrations, attendance and account openings. Consolidate data from various sources, including Google Analytics 4 (GA4), spreadsheets and campaign reports, to generate insights and recommendations for future marketing initiatives.

10. Financial Reconciliation & Administrative Support

Assist with departmental expense tracking, financial reconciliation and budget-related reporting using Excel and other reporting tools. Ensure records are accurate and discrepancies are identified for follow-up.

11. Continuous Improvement & Ad Hoc Projects

Support the development and improvement of marketing workflows, reporting processes and event execution practices, as well as other marketing initiatives and projects as required.

Requirements

1. Diploma or Degree in Marketing, Business, Communications or a related discipline.
2. Experience in marketing execution, event management, campaign coordination or marketing operations is an advantage.
3. Strong organisational and project coordination skills, with the ability to manage multiple projects, deadlines and stakeholders concurrently.
4. Excellent attention to detail, with a high level of accuracy in managing event logistics, marketing materials, data and administrative tasks.
5. Good analytical skills, with the ability to consolidate data, interpret marketing performance metrics and prepare clear, structured reports and presentations.
6. Proficiency in Microsoft Excel and PowerPoint, or equivalent spreadsheet and presentation tools.
7. Familiarity with Google Analytics 4 (GA4), Tableau or other data visualisation and reporting tools is an advantage.
8. Familiarity with digital marketing channels, including social media, email marketing and digital advertising.
9. Basic proficiency in graphic design tools such as Canva or Adobe Creative Suite is preferred.
10. Familiarity with AI-powered tools (e.g. ChatGPT, Microsoft Copilot, Canva AI, or similar) for content creation, campaign planning, research, reporting and workflow automation is preferred.
11. Good communication and interpersonal skills, with the ability to coordinate effectively with internal stakeholders and external vendors.
12. Resourceful, proactive and hands-on, with strong problem-solving skills and the ability to work independently and collaboratively in a fast-paced environment.
13. Willingness to support on-site events and roadshows, including occasional work outside standard office hours.