Role Overview
This role supports the execution, coordination, and reporting of retail marketing campaigns across HQ branches and franchise partners. You will ensure campaigns are launched smoothly, data is accurately tracked, and marketing processes are consistently followed.
Working closely with the Head of Marketing, as well as Performance and Creative teams, you'll act as the operational backbone that keeps campaigns organised, compliant, and on schedule.
Key Responsibilities
Campaign Execution & Coordination
- Translate campaign plans into structured execution checklists
- Prepare campaign briefs for creative and performance teams
- Coordinate asset delivery and ensure deadlines are met
- Ensure landing pages, forms, and tracking links are set up before launch
- Monitor campaign go-live status
Content Calendar & Publishing (Official Channels)
- Maintain and update content calendar
- Schedule and publish posts on official social media platforms
- Ensure caption formatting and hashtags follow brand guidelines
- Coordinate content posting timelines across campaigns
- Monitor basic engagement trends and flag anomalies
Performance Reporting & Data Management
- Update retail performance dashboard
- Track branch-level lead volume, CPL, appointments, and sales
- Log independent franchise marketing campaigns
- Calculate CPL, cost per sale, and ROAS
- Flag unusual performance changes to direct line of reporting
Branch Coordination
- Serve as coordination point for assigned branch cluster
- Collect campaign requirements and inventory push requests
- Ensure structured brief submission before campaign launch
- Follow up on approvals and asset sign-offs
- Enforce marketing governance processes
Independent Campaign Monitoring
- Maintain record of franchise-led marketing campaigns
- Collect proof of spend and performance data
- Ensure compliance with marketing guidelines
- Flag non-compliant content or messaging
Requirements:
- 2-4 years marketing experience
- Strong organisational and coordination skills
- Comfortable working with data (basic Excel / Google Sheets formulas)
- Detail-oriented and deadline-driven
- Confident communicator
Preferred:
- Experience in retail, automotive, or lead generation business
- Familiarity with Meta Business Suite or basic ad dashboards
- Experience working with cross-functional teams
