Marketing Executive

Beyond The Vines is a multidisciplinary design studio based in Singapore, with a physical and online retail presence in Singapore and the region. We are looking for someone who will play a key role in driving the successful execution of Beyond The Vines marketing initiatives across global markets. Working closely with the Marketing Manager, this role independently manages campaigns, partnerships and cross-functional projects from planning through execution, ensuring they are delivered on time, on brand and with commercial impact.

The role also contributes to strengthening the capabilities of the Marketing team by mentoring junior team members, improving ways of working and fostering a collaborative, high-performing culture.

Responsibilities include:

Marketing Campaign & Project Management

• Independently manage assigned marketing campaigns, product launches, retail activations and brand initiatives from planning through execution.
• Develop project plans, timelines and stakeholder communications to ensure successful campaign delivery.
• Coordinate cross-functional teams to ensure all campaign deliverables are completed on schedule.

Influencer & Partnership Operations

• Manage the operational execution of influencer marketing campaigns across multiple markets.
• Coordinate influencer onboarding, campaign timelines and deliverables.
• Oversee influencer gifting, product shipments and room drops.
• Manage affiliate programme operations, including campaign setup, affiliate communications and performance tracking.
• Coordinate campaign assets, briefing materials and supporting collateral required for influencer and partnership campaigns.
• Consolidate influencer marketing reports and campaign performance summaries.

Marketing Operations & Logistics

• Coordinate marketing inventory and seeding stock across HQ and global markets.
• Oversee campaign logistics including product allocations, shipping coordination and fulfilment requirements.
• Ensure campaign databases, tracking systems and operational documentation remain accurate and up to date.
• Work closely with internal teams to ensure operational readiness for launches and activations.

Cross-functional Collaboration

• Partner closely with Product Design, Visual Communications, Graphics, Visual Merchandising, Retail, E-commerce and external partners to deliver integrated marketing initiatives.
• Coordinate graphics, production and creative requests required for campaign execution.
• Support marketing communications including EDM coordination and campaign collateral where required.

Market & Commercial Support

• Support the execution of marketing strategies across assigned markets or functional portfolios.
• Monitor campaign performance and provide recommendations for continuous improvement.
• Stay informed of customer trends, market developments and competitor activity.

Team Leadership & Capability Building

• Provide day-to-day guidance and task delegation to Marketing Interns.
• Oversee operational workstreams assigned to interns, ensuring quality, accuracy and timely delivery.
• Support the onboarding and development of junior team members through coaching and knowledge sharing.
• Contribute to improving marketing workflows, documentation and operational processes.
• Foster a collaborative, accountable and high-performing team culture.

By applying for a position at BTV Group Pte Ltd, you give us consent to keep your professional profile/resume for the period of 12 months from the date of application. The purpose of retention is for us to review your experience for future openings that we may have within our Group. After that period, we would dispose of the same in a secure and proper manner. If you do not wish for us to retain your professional profile/resume, kindly let us know via email at [Confidential Information].