Marketing Executive

Job Description

.Performance Marketing & Data Analytics.

-Execute paid and organic digital campaigns (Google, Meta, and other platforms) to drive leads and conversions for Beijing Language School and Elevate programmes.

-Track, analyse, and report on key performance metrics, including CPL/CPA, CTR, conversion rates, and ROI, to evaluate campaign effectiveness.

-Optimise campaigns and budgets in collaboration with internal teams and agencies to ensure cost-efficient results.

-Maintain marketing dashboards and contribute to regular performance reviews and insights reporting for management.

.Content Creation & Brand Storytelling.

-Develop, curate, and schedule engaging social media and website content showcasing student experiences, learning journeys, and educator highlights.

-Support the creation of visuals, videos, and copywriting for campaigns, newsletters, and on-site collaterals.

-Coordinate photoshoots, video projects, and asset development to strengthen brand identity and storytelling.

-Ensure all communications are aligned with brand tone, voice, and visual guidelines.

.Events & Community Engagement.

-Support the planning and execution of open houses/experience days, parent workshops, and outreach events that build awareness and engagement.

-Collaborate with centre and academic teams to ensure event communications, materials, and experiences are cohesive and impactful.

-Assist in post-event reporting, including data capture, feedback, and performance analysis.

.Marketing Insights & Competitive Tracking.

-Conduct market research and competitor benchmarking to identify emerging trends, pricing movements, and audience preferences.

-Present insights to guide campaign planning and new initiatives.

.Cross-Team Collaboration.

-Work collaboratively with the team to ensure brand consistency and data alignment across platforms.

-Coordinate with enrolment and academic teams to ensure marketing communications reflect current offerings, schedules, and success stories.

-Liaise with external creative partners, designers, and media vendors to produce on-brand, high-quality marketing materials.

Qualifications:

-At least Diploma or Degree in Marketing, Communications, or a related field.

-2-4 years of relevant experience in digital marketing, social media, or content creation (experience in education or enrichment sectors preferred).

-Strong understanding of performance marketing metrics, paid media optimisation, and marketing analytics tools (Google Ads, Meta Business Suite, GA4, etc.).

-Excellent written and visual communication skills with a keen eye for design and storytelling.

-Highly organised, detail-oriented, and capable of managing multiple projects and timelines.

-Passion for education, creativity, and community engagement.

-Ability to edit and produce short video content for marketing or social media platforms.