Job Description & Requirements
Working hours:
Monday - Friday: 9am - 6pm
Scope of Responsibilities (but not limited to):
- Proficiency in written and spoken Chinese is required.
- Develop and implement marketing strategies, calendars, and budgets.
- Plan and execute marketing activities such as roadshows, events, and seminars.
- Source and negotiate media tie-ups and promotional partnerships for lead generation.
- Liaise with vendors to produce artwork, promotional materials, and supplies.
- Create and manage digital marketing campaigns to align with the brand's vision.
- Content creation for ads, blogs, emails, and social media, ensuring brand consistency.
- Engage audiences on Social Media, especially XiaoHongShu (RED) and WeChat, including collaborations with influencers.
- Monitor and analyze campaign performance using SEO, Google Analytics, and other metrics.
- Track competitor activities to refine strategies and maintain a competitive edge.
- Provide ad-hoc marketing support to outlets as and when required
Job Requirement:
- Candidates with a proven track record on social media, particularly XiaoHongShu (RED) and WeChat, will be given priority consideration.
- Degree / Diploma in any Marketing discipline
- Min 2 years of relevant Marketing communication experience in retail/beauty industry
- Strong interpersonal communication
