Marketing Executive - (Beauty and Skincare)

My client is a Hong Kong-based wellness and brand management company with experience in building and distributing health, beauty, and wellness products across Hong Kong, Macau, and Greater China markets. The group has developed expertise in brand building, consumer marketing, retail, e-commerce, and health & beauty product management.

Embarking on an exciting new venture in Singapore, they are seeking a hands-on Senior Marketing Executive who can drive brand awareness, customer acquisition, and revenue growth across both digital and offline channels.

This role is ideal for someone with experience in beauty, skincare, wellness, FMCG, or consumer brands who thrives in a start-up environment and enjoys building a brand from the ground up.

Key Responsibilities

Brand & Marketing Strategy

• Execute annual and quarterly marketing plans aligned with business objectives.

• Build brand awareness and market positioning within the skincare and beauty industry.

• Monitor industry trends, competitor activities, and consumer insights.

Digital Marketing

• Manage social media platforms including Instagram, TikTok, Facebook, Xiaohongshu, and LinkedIn.

• Plan and execute paid advertising campaigns across Meta, Google, and TikTok.

• Coordinate SEO, EDM, and content marketing initiatives.

• Monitor campaign performance and optimise ROI.

Product Launches

• Support new product launches from planning through execution.

• Collaborate with suppliers, brand ambassadors, and external agencies.

• Coordinate product seeding and sampling campaigns.

Influencer & Partnership Management

• Identify and engage KOLs, influencers, beauty creators, and strategic partners.

• Manage influencer campaigns and partnership activations.

• Track campaign performance against agreed KPIs.

E-Commerce & Sales Support

• Work with e-commerce platforms and marketplace partners.

• Support promotional campaigns, product listings, and customer engagement initiatives.

• Analyse customer behaviour and conversion performance.

Analytics & Reporting

• Prepare monthly marketing reports.

• Track CAC, ROAS, engagement, conversion, retention, and sales performance.

• Provide recommendations for optimisation and growth.

Requirements

• Diploma or Degree in Marketing, Communications, Business, or related discipline.

• Minimum 3-5 years marketing experience.

• Experience in skincare, beauty, wellness, FMCG, consumer products, or e-commerce preferred.

• Strong understanding of social media marketing and paid digital advertising.

• Hands-on experience with Meta Ads Manager, Google Analytics, and email marketing platforms.

• Excellent communication and project management skills.

• Comfortable working in a fast-paced start-up environment.

Preferred Skills

• Familiarity with TikTok Shop, Facebook and Shopee.

• Influencer marketing experience.

• Knowledge of Singapore beauty and skincare market.

KPIs

• Brand awareness growth

• Social media engagement

• Website traffic

• Customer acquisition cost (CAC)

• ROAS

• Monthly sales contribution

• Growth of customer database

  99C3289
  R1100672