Marketing Executive

Key Responsibilities:

General Marketing

• Support the development and execution of high-impact marketing campaigns across digital and offline channels-built to drive demand, not just awareness.

• Plan and deliver performance-led digital activity across LinkedIn and Meta, alongside ongoing optimisation of website content and conversion-focused landing pages.

• Own organic social and content creation end-to-end-bringing the brand to life through bold video, photography and design, with agency support where needed.

• Drive email marketing strategy across the full funnel-from brand campaigns to automated journeys-focused on engagement, lead nurture and conversion.

• Leverage data from Salesforce and Jotform to track performance, uncover insights and continuously optimise marketing effectiveness.

• Partner closely with Sales to generate high-quality leads, improve conversion rates and directly contribute to revenue growth.

• Support Channel Partner growth by developing compelling marketing assets, enhancing the website experience and evolving the partner portal.

• Monitor, analyse and report on campaign performance-turning data into clear, actionable recommendations that improve ROI.

• Collaborate with global and local Marketing, Web and Design teams to ensure best-in-class execution and consistency across all touchpoints.

• Coordinate key marketing initiatives including events, product launches and promotional campaigns that reinforce our premium, iconic positioning.

• Champion brand consistency-ensuring everything we put into market is unmistakably: bold, confident and built to stand out.

• Conduct market and competitor analysis to identify opportunities, trends and whitespace for growth.

• Prepare clear, compelling reports and presentations that communicate performance, insights and next steps.

• Take ownership of ad hoc projects and initiatives that support team priorities and business growth.

Qualifications / Skills:

• Tertiary Education majoring in Marketing or relevant field

• 3 - 5 years of relevant marketing experience, preferably in B2B marketing

• Familiarity with digital marketing tools (e.g. social media platforms, email marketing, etc)

• Experience or a solid understanding of LinkedIn and Google Analytics

• Understanding of Adobe Photoshop, InDesign and Illustrator

• Strong communication skills and interpersonal skills

• A can do positive outlook with a strong team focus

• Exceptional time management and organisational skills to meet deadlines in a fast-paced environment

• Creative, detail-oriented, and able to work independently

• Copywriting with strong grammar, punctuation and proofing abilities