MARKETING EXECUTIVE

Job Summary

We are seeking a motivated and creative Marketing Executive to plan, coordinate, and execute marketing initiatives that strengthen brand awareness, increase customer engagement, and support business growth. You will assist in developing marketing strategies, managing digital marketing activities, conducting market research, and evaluating campaign performance to ensure marketing objectives are achieved.

Responsibilities

• Plan and execute marketing campaigns across digital and traditional channels to increase brand visibility and customer engagement
• Manage social media platforms, website content, and digital marketing channels to maintain consistent brand messaging
• Create marketing materials, promotional content, and advertising campaigns to effectively promote products or services
• Conduct market research and competitor analysis to identify trends, customer preferences, and new business opportunities
• Monitor and analyze marketing campaign performance, prepare detailed reports, and recommend actionable improvements
• Coordinate marketing projects and promotional activities with internal teams, external vendors, and business partners
• Support branding, customer engagement, and lead-generation initiatives to drive business growth
• Maintain marketing databases, campaign records, and relevant documentation for accurate tracking and reporting
• Assist in organizing promotional events, exhibitions, and other marketing activities to enhance brand presence
• Perform additional marketing-related duties as assigned by management

Preferred competencies and qualifications

• Diploma or degree in Marketing, Business Administration, Communications, or a related field
• Relevant experience in marketing, digital marketing, or related roles is advantageous
• Strong written and verbal communication skills to effectively convey marketing messages
• Knowledge of social media management, digital advertising, and marketing content development
• Familiarity with market research methods, campaign analytics, and marketing performance reporting
• Proficiency in Microsoft Office and common digital marketing tools
• Creative, organized, and detail-oriented with the ability to manage multiple tasks and meet deadlines
• Ability to work independently and collaboratively with internal and external stakeholders